sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, today announced the appointment of Brett McLaughlin as its new chief technology officer.
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“We’re providing services to merchants, but we’re ultimately allowing commerce to exist in ever-changing ways.” — Brett McLaughlin, CTO, sticky.io (Photo: Business Wire)
A technology professional with more than two decades of experience in software engineering and cloud computing, McLaughlin now leads the platform engineering and product teams at sticky.io in its pursuit to develop ecommerce technology that transforms the relationships between brands and people.
“We are thrilled to welcome Brett to the executive team. His breadth and depth of product and development expertise will ensure we set an aggressive pace to deliver on the technology and promise to our current and future merchants of deploying world-class, highly scalable and reliable platform solutions,” said Brian Bogosian, president and CEO of sticky.io.
McLaughlin has helped half a dozen companies build data architecture and scale their engineering teams. He most recently served as CTO of Volusion, where he led the organization across functions to solve the needs of merchants and ecosystem partners.
As Principal Engineer at Element 84, an engineering and design firm that builds high-performance software for large corporations and governments, McLaughlin led the team that built a cloud platform for hosting NASA applications and data. He authored his first book Java and XML in 2006 which still serves as a go-to resource for using Java programming language to parse, transform and consume XML.
In McLaughlin’s new role at sticky.io reporting to the CEO, he will own the alignment between technology and company objectives, and lead a high-performing technology team to deliver ambitious outcomes while ensuring platform stability and reliability to maintain optimal customer experiences.
“I am impressed with how sticky.io understands purchasing patterns phenomenally well. By being early into the subscription and recurring billing space, we have so much deeper knowledge of how customers use ecommerce beyond those that simply fire off a one-time Amazon purchase,” McLaughlin said. “It’s that connection to people and their lives that gets me excited — as does the team, mission and growth potential at sticky.io.”
Headquartered in San Francisco, sticky.io is a leading ecommerce subscription management and recurring billing platform that helps brands build lasting bonds with customers. Consumers today expect authentic and personalized experiences when they interact with brands. Being able to deliver the right message and offer at the right time can mean the difference between loyalty and churn. With 450+ partner integrations and over 10,000 merchant customers processing more than $4 billion in transactions annually, sticky.io is an API-driven solution built for direct-to-consumer and subscription commerce. To learn more, visit www.sticky.io.