Press release

Strategy Analytics: Are Gesture Controls the Missing Piece for a Seamless UX?

Sponsored by Businesswire

Critical success factors in determining the ideal human-machine-interactions (HMI) include context, convenience and enhancing the overall UX. But not all current gesture use cases meet these basic needs. A new report from the User Experience Strategies Service (UXS) at Strategy Analytics has evaluated some of the broad and specific developments in gesture control. Advances in technology such as AI and IoT are creating future use cases for gestures beyond consumer applications. Providing greater user engagement and immersion, these technologies will enable the simplest of gestures to be recognised.

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Gesture Control Stock Photos SA UX (Photo: Business Wire)

Gesture Control Stock Photos SA UX (Photo: Business Wire)

Key report findings include:

  • The adoption of gesture technology is increasing and is now being applied to a range of personal devices such as smartphones and tablets, smart home devices and in-vehicle. But its barriers to adoption remain: increased learning curves, the need to recall specific gestures at specific times and frustration with the accuracy of gesture recognition.
  • Gesture controls cannot eliminate all other HMI – text entry being one example – but instead work to complement them. Use cases for gesture control must help to enhance the user experience in addition to other HMI features such as touch or voice, available on the same device.
  • Advancements in AI and IoT are creating future use cases for gesture control, which will enable more natural user interfaces. Broader use cases include: digital signage in retail, complex robotic systems and drones, smart appliances, medical-based applications and mixed-reality environments.

Diane O’Neill, Director UXIP and report author commented, “Ultimately gesture control needs to be valued as more than a gimmick. Any use cases developed for this HMI need to illustrate value in how they enhance the user journey while still being intuitive. At present, the greatest strength of gesture is to complement other HMIs. Working in conjunction with touch or voice control, gesture has the ability to provide the missing piece in the quest for a seamless user experience.”

Added Lisa Cooper, Director UXS, “Overall, OEMs must strive to make a consumer’s first intuitive guess the right one. Where appropriate, if more than one gesture can be created to do the same thing, then the learning curves and frustrations experienced by the consumer will be greatly reduced.”


About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.