Press release

Strategy Analytics: Automotive, Transport and Logistics, and IoT Fuel Location Sector Growth in 2020

Sponsored by Businesswire

predicts continued strong growth in demand for
location services as the importance of location intelligence is realized
across multiple industries and use-cases: including automotive,
transport and logistics, mobility, and asset management.
Platform Benchmark Report: 2020,”
identifies demand drivers
for location services across these key sectors. Furthermore, in Strategy
Analytics’ annual benchmark of global location companies, Google, HERE,
Mapbox, and TomTom; HERE demonstrates leadership and strong capability
across most attributes, followed closely by Google, then TomTom, and
then Mapbox.

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Location Platform Benchmark Report, Source: Strategy Analytics December 2019

Location Platform Benchmark Report, Source: Strategy Analytics December 2019

The outlook for the location industry remains bright. Nitesh
, Director, Strategy Analytics noted, “Needs for location
services will continue to evolve. For example, visual digital maps power
driver navigation today. However, Strategy Analytics estimates that by
2030 10% of shipped light duty vehicles will be powered by high
definition (HD) machine maps as the long term vision for assisted
driving and autonomous vehicles is realized. Additionally, to maximize
operational efficiencies fleet managers are now looking beyond truck
specific routing, and also seeking the most accurate ETAs, pin-point
navigation to exact pick-up and delivery locations, and the ability to
assess driver performance in the context of prevailing road conditions.”

Strategy Analytics’ assessed the strengths and weaknesses of global
location companies, Google, HERE, Mapbox and TomTom, across
characteristics including map making capabilities, strength in
automotive, map visualization, appeal to developers, and openness and
flexibility. Google and HERE lead in map-making capabilities, with
Google also leading in local search and developer reach. HERE also leads
in automotive and industry growth vision, and scored strongly in other
areas. TomTom is strong across multiple areas, including traffic, while
Mapbox stands out in visualization.

, Senior Vice President at Strategy Analytics, noted “HERE
maintains leadership in our latest location platform benchmark, with
Google following. However, competition between location platforms
remains intense with the goal of delivering the most high-quality,
up-to-date and accurate maps in real-time to meet the growing demands of
multiple industries. Location platforms capable of meeting the evolving
requirements of a broad range of companies across a variety of
verticals, while remaining open and flexible, and developer friendly
will be best positioned to succeed.”

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