Press release

Strategy Analytics: Cellular IoT Modules on Track for Double-digit Growth In 2019

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Chinese vendors dominated the market for IoT modules in 2018, according to a new Strategy Analytics report, “IoT Module Vendor Market Shares Update”. With its acquisitions of SIMcom and Longsung, Sunsea AIoT gained leadership of the modules market for the first time. 5 of the top 10 IoT module vendors by volume are now Chinese vendors, although in revenue terms, only one of the top 5 vendors is Chinese. The market is set for further double-digit growth for the full year in 2019.

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Strategy Analytics: 2018 IoT Cellular Market Share Volume % by Vendor (Graphic: Business Wire)

Strategy Analytics: 2018 IoT Cellular Market Share Volume % by Vendor (Graphic: Business Wire)

The top five suppliers accounted for 60% of global cellular IoT module shipments while the top five vendors by revenue captured 71% of the market. However, despite comprising 42% of overall volumes, Chinese vendors only made up 24% of revenues overall, reflecting the low ASPs for devices in the domestic Chinese market.

Andrew Brown, Executive Director of Enterprise and IoT Research at Strategy Analytics, said “Over the last few years, 2G devices have been dominant in IoT projects in China, but this is shifting to NB IoT devices and momentum shows no signs of abating, with several major projects from China Mobile and China Unicom starting in late 2018 and throughout 2019 driving volumes. With a domestic preference for Chinese vendors for large infrastructure projects at a lower price point per module in the domestic market, volumes for Chinese vendors soared globally, although vendors with a higher-end product mix and ASP saw them take a larger share of revenue, a trend we expect to see for the full year 2019 as well.”

The full report IoT Module Vendor Market Shares Update is published by Strategy Analytics IoT Strategies (IoT) service, details of which can be found here:

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