Press release

Strategy Analytics: Ecosystem Approach and 5G Networks Will Maximize Market For AR Headsets

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Strategy Analytics’ and Huawei’s new white paper, “AR Insight and Application Practice” shows that key features of 5G networks including Guaranteed Bit Rates, Latency, Accurate Positioning and Mobility will impact AR, Edge computing and storage is also essential to deliver the full benefits of AR.

Report author, David MacQueen, Executive Director of the Virtual & Augmented Reality Ecosystem research service, said, “AR has a truly transformative potential. It is already starting to deliver on this in the enterprise space. While the few hit consumer AR apps on the smartphone give a hint of the future, the advent of consumer AR headsets and their deep integration with 5G are likely to bring new use cases through hands-free, in-vision augmentation of the real world.

“The likelihood is that to achieve a mass market price point, consumer AR headsets will also be tethered to a 5G smartphone. This is a natural pairing, since AR’s main benefits come from mobility use cases. For a low-cost device, more processing will also have to be in the cloud, which has implications for network design. The device, network and content will all have to work together in tandem to deliver the best possible experience. Partnerships across the value chain will be critical to allow the AR market to flourish to its full potential.”

The white paper, “AR Insight and Application Practice” can be downloaded in English at this link, or in Chinese at this link.

Source: Strategy Analytics, Inc.

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

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