Press release

Strategy Analytics: Internet of Things Now Numbers 22 Billion Devices But Where Is The Revenue?

Sponsored by Businesswire

The number of devices connected to the internet reached 22.0 billion
worldwide at the end of 2018, according to the latest research from
Strategy Analytics. Enterprise IoT remains the leading segment,
accounting for more than half of the market, with Mobile/Computing at
just over a quarter. The report predicts, however, that Home will be the
fastest growing segment over the coming years, driven by further rapid
growth in smart home adoption, particularly in as-yet untapped regions.
The report concludes that the IoT revenue opportunity remains uncertain,
particularly for service providers, and that companies looking to
benefit from the IoT should give most consideration to which target
segments, business activities and revenue models they should prioritize.

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Global Connected IoT Device Installed Base Forecast (Graphic: Business Wire)

Global Connected IoT Device Installed Base Forecast (Graphic: Business Wire)

The full report from Strategy Analytics’ Connected Home Devices (CHD)
service, Global Connected and IoT Device Forecast Update, can be
found here:

The report predicts that 38.6 billion devices will be connected by 2025,
and 50 billion by 2030. Some segments (such as connected computing
devices) will see low growth or decline, while others (such as media
devices) will continue to expand steadily. Growth rates for wearable
devices and connected vehicles will remain positive, but volumes will be
modest relative to other segments.

David Mercer, Principal Analyst and the report’s author, commented: “Service
providers may look at the vast scale of the internet of things and
assume that revenues will automatically flow in their direction. But it
remains to be seen precisely which applications and services will drive
revenue growth, and how much. Furthermore, more research is needed to
understand how this ecosystem will evolve to meet the needs of
tomorrow’s consumers.”

David Kerr, Senior Vice President at Strategy Analytics, added: “With
the global connected device installed base on track for nearly 40B by
2025, there is a huge opportunity for semiconductor display
manufacturers, cameras, memory, battery and other enabling technology
providers. AI will become pervasive in mobile, home, automotive and
computing platforms. Optimizing the user experience across multiple
devices, OS and user interfaces will be a key battleground.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.