The first quarter of 2020 proved to be very difficult for many industries but the notebook market escaped the worst of the initial downturn due to the COVID-19 outbreak. According to Strategy Analytics’ newest report, the notebook market shrank by only -2% year-on-year in Q1 2020. Even bigger challenges lie ahead as depressed consumer demand spreads across the world in Q2, leaving top notebook vendors in a precarious situation.
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Q1 2020 Preliminary Notebook PC Vendor MS Chart (Source: Strategy Analytics)
The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Notebook PC Shipments and Market Share: Q1 2020 Results can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-notebook-pc-shipments-and-market-share-q1-2020-results-070520
Chirag Upadhyay, Senior Research Analyst added, “Notebook vendors with a heavy reliance on China for its supply chain and those which did not have high levels of inventory before the COVID-19 outbreak had most difficulty in Q1 on a global basis. From a consumer demand standpoint, the vendors which are most reliant on the Chinese domestic market experienced the biggest downturns. All of that aside, the notebook market only shrank -2% year-on-year and compared to most other consumer electronics segments, this should be considered a success in a very tough environment.”
Eric Smith, Director – Connected Computing said, “We expect that as COVID-19 spreads globally in Q2, large corporations and educational institutions will place more orders for notebooks to support work/learn-from-home initiatives around the world. As more families are stuck in their homes during quarantine orders, there are too few productivity devices for all members of a household to get their work done. Consumer demand will be soft as average people face economic hardship, but commercial demand could balance out that softness.”
Exhibit 1: Notebook Market Beat Gloomy Expectations in Q1 20201
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Global Notebook PC Shipments by Vendor |
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Vendor |
Q1 ’20 |
Q1 ’19 |
Quarterly Growth Y/Y |
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|
|
Lenovo |
8.9 |
8.8 |
1% |
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|
|
HP |
8.1 |
8.2 |
-1% |
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|
|
Dell |
6.9 |
6.5 |
5% |
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|
|
Apple |
3.0 |
3.6 |
-16% |
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|
|
Asus |
2.5 |
3.0 |
-15% |
|
|
|
Others |
8.5 |
8.6 |
-1% |
|
|
|
Totals |
37.9 |
38.6 |
-2% |
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|
|
|
|
|
|
|
|
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Global Notebook PC Market Share by Vendor |
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Vendor |
Q1 ’20 |
Q1 ’19 |
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|
Lenovo |
23.5% |
22.8% |
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|
HP |
21.3% |
21.2% |
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Dell |
18.2% |
16.9% |
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Apple |
8.0% |
9.3% |
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Asus |
6.6% |
7.6% |
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|
Others |
22.5% |
22.2% |
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|
Totals |
100.0% |
100.0% |
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Source: Strategy Analytics’ Connected Computing Devices service |
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1 All figures are rounded
Source: Strategy Analytics, Inc.
#SA_Devices
About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com
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