With tanning client retention at an all-time low, a surprising approach is being used by Cryo Innovations to revive revenue: sub-zero Whole Body Cryotherapy. In an industry known for sun-kissed skin, the new bottom line has become frosty cool.
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The XR Cryo Chamber has brought cool relief to the tanning industry (Photo: Business Wire)
The contrast is working: Bottoms Up Tanning & Spa in Vacaville / Solano County CA, incorporated whole body cryotherapy into their services in April of 2019.
“This is changing people’s lives 3 minutes at a time. I have seen a conversion of 40% in my existing clients who now are using cryo regularly. About 1 in 5 new clients arrive for cryotherapy first and add other services while they are here. It is attracting new people who become regulars.”
–Kristina Gardner, Owner, Bottoms Up Tanning
Keith Scheinberg, President of industry leader Cryo Innovations, a US manufacturer of cryotherapy chambers, explains: “A quick high-margin treatment of Whole Body Cryotherapy belongs in tanning salons. 30% of our business is the tanning market and salons come to us in an effort to keep up with their competition who are making this pivot and don’t want to be left behind.”
Gardner developed her successful “Gym Rat Package” that pairs cryo with other services for athletes, bodybuilders, and trainers who want a distinct edge in their fitness. For high-school students, Bottoms Up offers an extensive line of esthetician services, successfully bundling cryotherapy with spray tanning, facials, and FIT bodywrap.
About Cryo Innovations
Founded by Keith Scheinberg in 2015, Cryo Innovations, Inc. has quickly become the industry standard in Cryotherapy—providing the safest, most technologically advanced cryotherapy chamber on the market. Launched in 2017, the revolutionary “made in the U.S.” XR Cryotherapy sauna runs on a cloud-based Android tablet with a built-in Point of Sale, dual-fingerprint authorizations, a tablet and a web-based portal that can accommodate up to 1,000 storefronts. Each chamber is self-regulated by 8+ safety features—including an emergency shut-off, oxygen sensor, head sensor, fingerprint authorization, and operator-required operation. Cryo Innovations is one of the nation’s leading suppliers of Cryotherapy chambers to gyms, salons, chiropractors, and other facilities. The company is based in Newport Beach, California. For inquiries or to purchase, please call (888) 431-2796 or visit www.CryoInnovations.com. For media inquiries, please contact Anita S. Lane at 313.447.9083 or AnitaSLane@SenseiCommunications.com.