Target
Circle and TapHeaven
have announced today the merger of their business operations to offer
mobile marketers the first UA automation platform, powered by AI and
focused on everything outside of social and search. Target Circle will
acquire TapHeaven assets, people and customer contracts and the merged
business will operate under the Target Circle brand. TapHeaven’s CEO,
Chris Hoyt will join Target Circle as Chief Growth Officer, along with
Brian Krebs as CIO and Jeremy Jones as Chief of User Experience.
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Founded in 2014, TapHeaven’s user acquisition technology enables
marketers to seamlessly manage data-driven insights, guidance,
automation, control, and performance. Its industry-first user
acquisition platform (UA Command Center) helps customers grappling with
significant wasted ad spend, heavy resource requirements, slow and
manual execution, low transparency, and poor ROAS (Return On Ad Spend)
by transforming their mobile advertising approach through intelligent,
transparent, and easy-to-use technology. Target Circle takes its
clients’ data seriously and we do our best to ensure that we are
compliant with the latest privacy and security regulations including
GDPR.
“TapHeaven offers an exciting opportunity for Target Circle to
strengthen and expand its technology in the automation of advertising
and fraud prevention and resolution,” said Heiko Hildebrandt, founder
and CEO of Target Circle. “With their advanced technology and a solid
client list, the acquisition of TapHeaven supports Target Circle’s
global strategy to lead the market and enable our customers to succeed
via a single data-driven SaaS platform to manage all of their
advertising needs.”
“Target Circle’s acquisition of TapHeaven provides a major growth
opportunity for both our businesses through an extended platform
offering for our clients,” said Chris Hoyt, Chief Growth Officer for
Target Circle. “As organizations begin their transition to a truly
unified advertising solution, we will be best positioned to support them
on that journey.”
Target Circle’s UA Command Center delivers UA automation and
intelligence via a SaaS model making it affordable for companies of all
sizes to attain a competitive advantage even with lean UA teams. With
its granular optimizations down to the source-level, unprecedented LTV
predictions and easy automation of manual UA tasks, it is an obvious
choice for any UA team looking to scale profitably.
About Target Circle
Founded in 2014, Target Circle is the leading ad technology company for
the performance industry. Our mission is to significantly elevate UA
performance by leveraging automation and machine learning. The latest
product release, UA Command Center and the merger with US-based
TapHeaven marks the next growth phase of the company to deliver best in
class products and services at a global scale. Headquartered in Oslo,
Norway, the company leads the field in delivering quality fraud-free ad
traffic across its aggregated marketplace of more than 450 ad channels,
eliminating wasted time and ad spend for their customers. A recipient of
the prestigious BIA award for 2019, Target Circle has presence in New
York, London, Los Angeles, San Francisco and Berlin. To learn more about
Target Circle visit www.targetcircle.com.
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