Press release

Target Data Acquires Social Media Agency Social Fulcrum

Sponsored by Businesswire

Target Data, a full-service performance marketing agency, today announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising.

The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid Social media execution. The entire Social Fulcrum team will remain in place and will be a center of excellence, supporting the broader Target Data organization.

“Social Fulcrum is a market leader in paid social. Their ability to utilize data and technology to drive ROAS for their clients is unmatched. Adding their expertise further strengthens Target Data’s data-driven approach to Facebook and Instagram. We could not be more excited to welcome their team and clients to the Target Data family,” said Ross Shelleman, Founder and CEO of Target Data.

Social Fulcrum was co-founded in 2013 by Andrew Krebs-Smith and Noah Freeman, employs 20 people, and is the largest global spender on Facebook store-visit and offline conversion ads. It is ranked as one of Boston’s ‘Top 10 Hottest Companies’ by Inc. Magazine and is routinely selected as a top social media agency.

“We are thrilled to join the Target Data team to help drive performance on paid social channels. Becoming part of Target Data allows us to deliver better service and gives us access to new resources to help drive marketing outcomes for our clients,” said Andrew Krebs-Smith, Founder of Social Fulcrum.

About Target Data

Target Data is a performance marketing agency fueled by data and focused on results. As a leader in people-based marketing, we help our clients solve their biggest marketing challenges by leveraging data, technology and content. Our people-based solution provides strategy and multichannel paid media execution across programmatic display, direct mail, paid search, paid social, and advanced TV. For more information, visit:

About Social Fulcrum

Social Fulcrum is a paid social advertising agency specializing in large scale direct response campaigns for our clients. We believe in making data-driven marketing decisions and pride ourselves in driving rapid campaign scale and efficiency for our retail and ecommerce clients. For more information, visit: