Team
Penske, one of the most successful teams in the history of
professional sports, today announced a new marketing partnership with Thorne,
naming the company as the “Official Performance Partner” of Team Penske.
Thorne, one of the world’s leading health and wellness, technology, and
supplement companies, has long been committed to serving and providing
athletes clinically proven and certified products. Thorne currently
services more than 100 professional sports teams and organizations.
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Thorne’s line of key professional and NSF Certified for Sport products
will be integrated into supplement plans created by Team Penske’s
strength and conditioning staff for all of their pit crews in NASCAR,
INDYCAR and IMSA.
As part of this multi-year relationship, Thorne will be featured in
integrated digital marketing campaigns and will utilize the partnership
to provide VIP experiences, consumer sweepstakes, and at-track
hospitality.
“We couldn’t be happier to bring Thorne on board as our Official
Performance Partner,” said Jon Rowan, head of strength and conditioning
at Team Penske. “Thorne is an industry leader whose reputation for
quality and safety in their nutritional supplements is above reproach
and includes what all athletes should look for in making sports
supplement choices. In a space where marketing trumps science, Thorne
has proven that their products are scientifically backed and safe.”
“Thorne’s commitment to providing scientifically-backed natural
solutions for the most unique and complex health and wellness issues is
known throughout the professional sport community,” said Will McCamy,
president of Thorne. “When we reviewed the plan with Team Penske to
assist in addressing athlete health and performance issues, we felt we
could contribute immediately by deploying our testing, data-based
solutions and Thorne supplements. We are excited about this new
partnership and honored by the trust Team Penske has shown in our
ability to help address both the immediate and long-term health needs of
their pit crews.”
About Thorne®
Thorne is a health and technology company that is disrupting prevention
and wellness. By combining dietary and lifestyle recommendations with
nutritional supplement intervention, Thorne is at the forefront of
personalized health, with a mission to help consumers take control of
their health and live a healthy life. Thorne provides at-home biomarker
tests to bring the doctor to the consumer’s home. By leveraging its
sophisticated analytical software, Thorne helps consumers uncover health
insights and confidently take action to optimize health outcomes. Based
on individual test results, Thorne’s technology and team can deliver a
personalized plan on what to eat, how to exercise, and which Thorne
supplements to take.
Thorne is the only supplement manufacturer to collaborate with Mayo
Clinic on wellness research and content. Thorne is currently
collaborating on a series of clinical trials with Mayo Clinic, using
tools of molecular assessment and nutrient-based supportive care. These
efforts span across a range of applications, such as sports concussion,
cognition in aging, Parkinson’s disease, ketogenic nutrition, cancer
supportive care, irritable bowel syndrome, athletic performance, and
others. Thorne is a proud partner of a number of U.S. National Teams,
including U.S. Soccer, USA Hockey, and USA Triathlon. For more
information visit www.thorne.com.
About Team Penske
Team Penske is one of the most successful teams in the history of
professional sports. Cars owned and prepared by Team Penske have
produced more than 520 major race wins, nearly 600 pole positions and 34
Championships across open-wheel, stock car and sports car racing
competition. Over the course of its 53-year history, the team has also
earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a
Formula 1 win and overall victories in the 24 Hours of Daytona and the
12 Hours of Sebring. Team Penske currently competes in the IndyCar
Series, the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series
and the IMSA WeatherTech SportsCar Championship. The team also races in
the Virgin Australia Supercars Championship, in a partnership with Dick
Johnson Racing, as DJR Team Penske. For more information about Team
Penske, please visit www.teampenske.com.
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