Press release

Technology Firms Launching First ATSC 3.0 NEXTGEN TV Consumer Products for U.S. Market

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The first U.S. consumer television receivers equipped with NEXTGEN TV
capabilities are coming to retail stores later this year, with the
announcements at CES® 2020 from the biggest names in the TV
industry launching 20 ATSC 3.0-enabled TV models. The introductions by
LG Electronics, Samsung and Sony mirror the initial nationwide rollout
of NEXTGEN TV service, powered by the ATSC 3.0 broadcasting standard,
planned for more than 60 markets across the U.S.

ATSC released a Guide
to ATSC 3.0 at CES
, which is available for download at ATSC.org and
will be handed out to showgoers at ATSC’s first-ever CES exhibit floor
booth (#11329 in Central Hall). Leading participants in the booth
include ATSC sponsors Pearl TV and the Phoenix Model Market, Sinclair
Broadcast Group and ONE Media, Gaian Solutions, and Sony.

ATSC 3.0, the FCC-approved standard behind NEXTGEN TV, also will be
spotlighted during an official CES session, “What NEXTGEN TV Means for
Tech,” at 9 a.m. Thursday, January 9 at the Venetian Convention Center
(Marcello Room 4406, Level 4). Further illuminating the rollout of
NEXTGEN TV throughout the U.S., this panel will include representatives
from Pearl TV, Samsung, LG Electronics, NAB and ATSC.

“Developed by hundreds of consumer technology and broadcasting experts
across the globe, the ATSC 3.0 suite of standards has the capability to
easily deliver 4K Ultra HDTV signals to give viewers access to more 4K
content – along with a host of other features comprising NEXTGEN TV,”
said ATSC president Madeleine Noland.

ATSC sponsors Pearl TV with the Phoenix Model Market, Sinclair Broadcast
Group and ONE Media, Gaian Solutions, and Sony are offering examples of
NEXTGEN TV technologies at the ATSC booth in Central Hall:

  • Pearl TV and broadcasters who are part of the Phoenix Model
    Market
    are demonstrating the new NEXTGEN TV Application Framework
    that gives broadcasters and consumer device manufacturers a clear view
    of what’s available with NEXTGEN TV on each channel. Dolby is offering
    a demonstration of Voice Boost, which tests remarkably high with
    consumers in recent NEXTGEN TV research conducted in Phoenix by Magid.
    Broadcasters are planning the immediate availability of the technology
    to boost dialogue over background noise and normalize the audio levels
    with NEXTGEN TV. Research by Magid also shows strong appeal for the
    new technology.
  • For introduction in 2020, Sony will showcase its TVs designed
    with integrated NEXTGEN TV reception. Sony is among the manufacturers
    supporting the Phoenix Model Market project.
  • Sinclair Broadcast Group and ONE Media will enable live
    NEXTGEN TV demonstrations across the CES show floor with signals from
    KSNV-TV, the Sinclair NBC Las Vegas station which has switched its
    back-up transmission to ATSC 3.0. Using an LG OLED TV, Sinclair and
    ONE Media are demonstrating the first home over-the-air (OTA) and
    over-the-top (OTT) converged application to make switching effortless
    between broadcast and broadband-delivered channels. The live NEXTGEN
    TV broadcast will also provide live signals for other CES
    demonstrations.
  • Gaian Solutions is showcasing the first ever “AI & Data Lake
    powered NEXTGEN TV Broadcast Platform as a service” that spans across
    broadcast control systems, full stack receiver solutions and cloud
    based microservices addressing business management functions, Ad-tech,
    data analytics, app designer tools and AI agents for rapid service
    curation and spectrum monetization. Gaian is showing its “3 in 1”
    service that enables broadcasters to immediately begin offering
    NEXTGEN TV services with low cost modular receivers and negligible
    capital investment by only utilizing the existing ATSC 1.0
    infrastructure.

“Viewers in South Korea have been enjoying 4K video and immersive audio
delivered via ATSC 3.0 since 2017 and a number of U.S. broadcasters are
already on-the-air with NEXTGEN TV. Many more channels in the U.S. are
expected to sign on as the spectrum repack is completed and stations
work cooperatively to launch this revolutionary new service while also
preserving current digital TV broadcasts. With a focus on the Top 40
Nielsen markets and more than 20 additional cities, NEXTGEN TV is
expected to reach more than 70 percent of the U.S. population over the
next year,” Noland explained.

To take advantage of the growth in Internet-delivered content, ATSC 3.0
is the first broadcast standard built on an Internet Protocol backbone
and it promises to deliver new choices through both over-the-air
broadcasts and broadband connections. Consumers will be able to watch
broadcast content with sharper images and crisp audio quality with
additional, customizable audio features such as “voice boost” and
consistent audio levels. And the ATSC 3.0 capabilities of NEXTGEN TV can
be upgraded for future advanced interactivity and more comprehensive and
detailed emergency messages. With NEXTGEN TV powered by ATSC 3.0,
broadcasting gets better and better.

“CES is just the beginning of NEXTGEN TV for the consumer technology
industry. And I know we will be back next year with even more stations
on the air offering a growing list of new NEXTGEN TV features and
welcoming news of even more receivers to be introduced for viewers,”
Noland said.

About ATSC:

The Advanced Television Systems Committee is defining the future of
television with the ATSC 3.0 next-generation broadcast standard. ATSC is
an international, non-profit organization developing voluntary standards
for digital television. ATSC’s 130-plus member organizations represent
the broadcast, broadcast equipment, motion picture, consumer
electronics, computer, cable, satellite, and semiconductor
industries. For more information visit www.atsc.org.