Press release

TechStyle Fashion Group Names Nina Fuhrman Chief Merchant for JustFab and ShoeDazzle

Sponsored by Businesswire

TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, announced today the appointment of industry veteran Nina Fuhrman to Chief Merchant for JustFab and ShoeDazzle. She will be based at TechStyle’s global headquarters in El Segundo, California.

As Chief Merchant, Fuhrman will oversee design and product strategy for all merchandising categories, for TechStyle’s JustFab and ShoeDazzle brands. Fuhrman will be responsible for leading a data-driven, customer-centric team towards effective end-to-end inventory management across merchandising, design, planning and production functions. Fuhrman will grow and share her intimate knowledge of fashion trends and the competitive landscape to drive merchandise with impeccable style at accessible price points.

“We are thrilled to bring Nina on board at such an exciting time for TechStyle,” said Laura Joukovski, President of Global Fashion Brands JustFab, ShoeDazzle and FabKids. “We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organizations.”

“I am thankful to be entering into this new chapter with such a dynamic organization whose mission is to reimagine the fashion business,” said Fuhrman. “At such an exciting time for retail and e-commerce, I’m excited for the incredible opportunity to operate within TechStyle’s unique position at the center of fashion and innovation, building amazing brands for passionate customers.”

The hiring of Fuhrman comes at an exciting time for JustFab and ShoeDazzle as TechStyle continues to make strategic investments to fuel growth. As the JustFab brand celebrates its 10 year anniversary the business is gearing up for the next chapter, and strategically bringing on new talent to elevate and evolve the customer experience. JustFab and ShoeDazzle are on the path to becoming the best, most loved, footwear-first, accessible price point fashion brands in the world.

Fuhrman is a veteran brand strategist skilled at partnering with brands across industries to explore and develop compelling consumer experiences. She brings to TechStyle extensive experience in merchandising and retail strategy for prominent fashion and retail businesses. Most recently, Fuhrman served as the VP and General Manager of FabFitFun Style, where she led a cross-functional team to build an omni-channel apparel vertical within the FabFitFun ecosystem.

Prior to joining FabFitFun, Fuhrman served as Head of Retail Strategy at IDEO, a prominent design consulting firm. She led client innovation labs and partnered with multi-disciplinary teams of designers to conceptualize and test new physical and digital experiences, go-to-market strategies, and organizational and brand transformation initiatives that enabled companies to become more relevant to consumers. Before her time at IDEO, Fuhrman built her career in Merchandising, Product Development and Production at leading brands such as Louis Vuitton, Walmart, Ralph Lauren, J. Crew and Gap. Fuhrman earned her B.A. and M.A. from Stanford University.


TechStyle Fashion Group is a global fashion and lifestyle Company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including five million VIP Members, through a portfolio of apparel, accessories and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, and are available in 12 countries: the U.S., Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, Netherlands, Australia, Belgium and Austria.