Telaria (NYSE:TLRA), the complete software platform to manage video
advertising for premium publishers, today announced it has been selected
by True Digital & Media Platform as the preferred Video Management
Platform (VMP) for their live TV and video-on-demand (VOD) content.
Close to 15 million viewers watch video content across TrueID’s more
than 100 live video channels and its comprehensive VOD portfolio. Local
and international content is available on TrueID across genres including
movies, music, TV, sports, travel, and lifestyle. By using Telaria’s
VMP, TrueID will gain greater control and insights into its video
inventory and demand data across all formats and screens. Additionally,
TrueID can make informed decisions based on live reporting and quickly
address issues with real time diagnostics.
“Telaria’s made-for-video technology would significantly improve our
monetization while at the same time preserving the viewing experience
that is fundamental to our success,” said Mr. David Sky, Operations
Director at True Digital and Media Platform Co.,Ltd. “We are looking
forward to working with Telaria to bring our inventory to more
advertisers looking to reach highly engaged audiences across every
screen.”
“We’re thrilled to work with TrueID as their video programmatic partner
to bring their premium live and on-demand video inventory to
advertisers,” said Kevin Smyth, General Manager, SEA at Telaria. “Our
partnership with True Digital & Media Platform will create new
opportunities for brands to connect with consumers in premium video
environments with increased efficiency at scale. Given TrueID’s focus on
live TV and our expertise in delivering advertising for this video
environment, we are excited to see the results of this collaboration.”
About True Digital & Media Platform Co., Ltd.
True Digital & Media Platform Co.,Ltd. is an affiliate of True
Corporation Plc. in Thailand which provides online digital media
services on website and telecommunication devices. Its application named
“TrueID” offers a wide variety of quality digital content including
movies, TV, news, music, sports, travel and other lifestyle contents.
TrueID is available on all mobile networks and across a range of
platforms such as mobile application, websites, to over-the-top (OTT)
media. With the on-going demand for seamless user experience, TrueID
application has embedded key digital services, consisting of TruePoint
(privilege earn and redeem program) and TrueMoney Wallet (e-payment
service) into one single platform. Since its launch in 2017, TrueID has
received excellent response from the market and became the number 1 most
downloaded application in its category in 2018. For more information,
please visit http://home.trueid.net/
About Telaria
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria’s independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.
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