The Ringer, a Spotify Studio (NYSE: SPOT), and WWE (NYSE: WWE) will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify.
The Ringer will be expanding its existing wrestling coverage. The current feed for The Masked Man Show hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. Together, The Ringer and WWE will collaborate on new original podcast series, including a series from WWE personality Evan Mack, MackMania, and a narrative series produced by Bill Simmons. Utilizing Spotify Greenroom, hosts will be going live after every major WWE pay-per-view event with the final rooms becoming podcasts for The Ringer Wrestling Show.
To kick off the partnership, The Ringer will be on-site in Las Vegas leading into WWE’s biggest event of 2021, SummerSlam, taking place this Saturday, August 21. This includes new episodes of The Ringer Wrestling Show with David Shoemaker, Evan Mack making his Ringer debut, and Spotify Greenroom live conversations. On site, there will be a co-branded footprint in the MGM Grand where fans will have the chance to get free Ringer/WWE SummerSlam merch and a photo opportunity.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” said Bill Simmons, Founder of The Ringer. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
“Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” said Nick Khan, WWE President & Chief Revenue Officer. “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”
In 2020, Spotify acquired The Ringer, a leading creator of sports, entertainment and pop culture content founded by Bill Simmons in 2016. With The Ringer-WWE partnership, Spotify continues to deliver against its goal to become the world’s leading audio platform. Today, Spotify is the world’s most popular audio streaming subscription service with a community of more than 365 million Monthly Active Users and 165 million Premium Subscribers. With a presence in 178 markets, and 2.9 million podcast titles, it has transformed the way people access and enjoy music and podcasts.
WWE has a substantial social reach with more than 1 billion social media followers across all platforms. After returning to live event touring in July, SummerSlam will take place from Allegiant Stadium in Las Vegas this Saturday, August 21, marking the first time the annual event has been held at an NFL stadium. The event will stream live at 8 pm ET/5 pm PT exclusively on Peacock in the United States and on WWE Network everywhere else.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.
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Today, we are the world’s most popular audio streaming subscription service with a community of more than 365 million users, including 165 million Spotify Premium subscribers, across 178 markets.
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WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Orlando, Dubai, London, Mexico City, Mumbai, Munich, Riyadh, Shanghai, Singapore and Tokyo.
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