Press release

theScore Secures Market Access for Mobile Sports Betting in Colorado

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Score Media and Gaming Inc. (TSX Venture: SCR) (“theScore”) is pleased to announce that it has secured market access to offer mobile sports betting in Colorado via an agreement executed last night with a subsidiary of U.S. gaming operator Jacobs Entertainment Inc. (“JEI”). Subject to receiving all relevant licenses and approvals from the Colorado Division of Gaming, the Company anticipates launching its mobile sportsbook, theScore Bet, in Colorado later this year.

“We can’t wait to introduce theScore Bet to fans in Colorado later this year,” said John Levy, Founder and CEO of theScore. “We’ve already seen exciting early momentum from our mobile sportsbook in our launch state of New Jersey. Now we are focused on its multi-state rollout while driving ongoing product innovations to further strengthen the connection between our media and gaming platforms, leveraging our incredibly powerful and highly-engaged sports app audience.”

J.J. Garcia, Vice President of Colorado Operations of JEI, said: “theScore is a market leader in mobile innovation. Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans. Their visionary and unique approach truly sets them apart and we’re thrilled to partner with them.”

Under the agreement, JEI will receive a percentage of revenue derived from theScore Bet’s mobile sports betting operations in Colorado, subject to certain annual minimum guaranteed amounts, and an initial upfront fee. The agreement spans an initial term of 10 years, extendable for two successive five-year renewal terms, at theScore’s option.

Launched in September 2019, theScore Bet made history by becoming the first mobile sportsbook created by a media company in North America. Natively built and currently supporting wagering in New Jersey, theScore Bet is a comprehensive mobile sports betting platform that has been uniquely integrated with theScore’s sports app to create a seamless media and gaming ecosystem.

theScore continues to unveil new innovations within its media and gaming ecosystem, and in November 2019 launched FUSE by theScore, a suite of innovative integrations creating even faster and tighter navigation between theScore and theScore Bet, including the ability for users to create betslips from inside its sports app for the first time.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Score Media and Gaming Inc.

Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience. Natively built for iOS and Android devices, theScore Bet is deeply integrated with theScore’s media app and is currently available to place wagers in New Jersey. Publicly traded on the TSX Venture Exchange (SCR), theScore also creates and distributes innovative digital content through its web, social and esports platforms.

Forward-looking (safe harbour) statement

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as “may”, “would”, “could”, “will”, “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.