Phone2Action, the leading digital advocacy platform for grassroots advocacy, public affairs, and government relations, today announced digital campaigns by Phone2Action and the National Restaurant Association, Consumer Reports and the American Nurses Association have been selected as Shorty Social Good Award Finalists in the Civic Engagement category for 2020. Using Phone2Action technology, all three campaigns encouraged thousands to support, advocate and engage with lawmakers on behalf of their members and the general public during the COVID-19 pandemic. The finalist campaign entries can be viewed on the Shorty Social Good Awards website:
- National Restaurant Association using Phone2Action technology: As Restaurants Closed Due to COVID-19, Restaurant Workers Fought for Aid
- Consumer Reports using Phone2Action technology: Consumer Reports #PutPeopleFirst Pandemic Campaign
- American Nurses Association using Phone2Action technology: Nurses on the COVID19 Frontlines Took to Social Media and Demanded Protection
“At a time when so many of our peers, neighbors, friends and family members were in desperate need of help, organizations like the National Restaurant Association, Consumer Reports and the American Nurses Association stepped up and took immediate action on behalf of their members,” said Jeb Ory, CEO, Phone2Action. “Together these campaigns encouraged more than 340,000 advocates to send 978,000 (nearly one million!) messages to their lawmakers to petition for relief funds and additional PPE for frontline health workers. It was an honor to power these campaigns and watch true civic engagement in action.”
The Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media and digital, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.
Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Owner and CEO at Black Girls Run Jay Ell Alexander, Director of Social Impact at MTV, VH1 and Logo Maxwell Zorick, Founder and CEO at The Phluid Project Rob Smith, and more. Social Good Award winners will be announced and honored at a digital ceremony on November 12th in New York City.
Additional data-based examples of successful Phone2Action campaigns can be found in Phone2Action’s annual State of Advocacy report. Released earlier this month, the State of Advocacy 2020 documents the massive growth in digital advocacy during the first half of 2020 and offers a detailed statistical snapshot of citizen activism.
Phone2Action is a comprehensive digital engagement and communications platform for grassroots advocacy, public affairs, and government relations. Phone2Action’s innovative, user-friendly products make government participation accessible in the digital age. The world’s leading nonprofits, associations and companies have used Phone2Action to build their advocacy programs and support their public policy goals since 2013. The Phone2Action platform includes solutions for grassroots advocacy, strategic communications, and stakeholder management. For more information, please visit: www.phone2action.com
About The Shorty Social Good Awards
The Shorty Social Good Awards are presented by the Shorty Awards and produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology company. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading network to connect with journalists on social media.