Thryv, Inc. — a leading small business software provider — announced today it has appointed Gordon Henry as executive vice president and chief strategy officer (CSO). Henry moves into his new role after serving Thryv for the past five years as chief marketing officer.
As CSO, Henry will be responsible for formulating long-term strategy, developing new sales channel opportunities, establishing strategic partnerships and M&A opportunities, and generating a range of events and other client acquisition activities. Henry will also be tasked with enhancing Thryv’s image via public relations initiatives and providing direction to the company’s advertising and brand teams. Henry will continue to report to CEO Joe Walsh and serve on Thryv’s Executive Committee.
During his tenure as Thryv’s CMO, Henry helped build the company’s new product lines, develop the company’s client acquisition program, and transform the company’s brand into the recognizable, trusted SaaS leader it is today.
“Gordon has been a key contributor to Thryv’s transformation over the past five years,” said CEO Joe Walsh. “I congratulate him on this new appointment. His understanding of the company’s vision will enable him to refine our strategy for the future and expand our relationships with important outside partners including agency resellers, corporate partners, affiliates and franchise clients.”
This appointment comes during a period of significant transformation at Thryv. Earlier this year the company re-branded itself from DexYP to Thryv Inc. and launched new versions of its flagship SaaS products, Thryv and Thryv Leads. The company has also enhanced its client onboarding capabilities which have resulted in improved client engagement, retention and lifetime value.
About Thryv, Inc.
Thryv, Inc. builds and owns the simple, easy-to-use software Thryv® that helps small business owners with the daily demands of running a business; and allows them to take control and be more successful. Thryv provides modernized business functions allowing them to manage their time, communicate with clients, and get paid. These include building a digital customer list, communicating with customers via email and text, updating business listings across the internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, processing payments, and issuing invoices and coupons.
Thryv delivers business services to more than 400,000 small businesses across America that enable them to compete and win in today’s economy.
Thryv also provides consumer services through our market-leading search, display and social products—and connects local businesses via The Real Yellow Pages® from the over 25 million monthly visitors of DexKnows.com®, Superpages.com® and yellowpages.com search portals; and local print directories. For more information about the company, visit thryv.com.
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