Press release

TIE Kinetix and HDA Truck Pride Sign Agreement for New EDI Trading Platform

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TIE Kinetix (Euronext Amsterdam: TIE), announced today that the
company signed an agreement with HDA Truck Pride to implement a new EDI
trading platform for the Commercial Vehicle Sales and Marketing
organization through its FLOW Partner Automation. HDA Truck Pride is
North America’s largest independent provider of parts and service to the
commercial vehicle aftermarket. Their network consists of over 750
distribution locations and over 400 service facilities across North
America.

The decision to collaborate with TIE Kinetix came from the need for a
platform that enables HDA Truck Pride to drive simplification, enable
easier adoption of new supplier partners and respond to the needs of
their distributor members quickly.

HDA Truck Pride will use TIE Kinetix’s experience and product technology
to provide its organization and its business partners with a
standardized global partner automation platform to consolidate and
improve current trading processes for order and invoice data, and to
expand the use of their online EDI trading platform throughout their
distributor and manufacturer network.

The goal with the new platform is to boost adoption, simplify
collaboration and enhance efficiencies in the process. Platforms like
FLOW Partner Automation make it easy to receive data and documents from
business partners and allow the controlled and automated exchange of
data and documents.

TIE Kinetix is eager to assist HDA Truck Pride in enhancing their
complete electronic integration within their ecosystem to its full
potential. TIE Kinetix will assist with enabling new platform
integrations with 3rd party software providers for
ERP/WMS/CRM, and more. This, combined with the excellent visibility and
configuration/validation tools within FLOW, made the selection of TIE
Kinetix a straight-forward choice.

Jan Sundelin, CEO of TIE Kinetix: “We are excited that we are
starting this partnership with HDA Truck Pride.
HDA Truck Pride
has captured our vision with our FLOW Partner Automation Platform to
combine EDI/XML capabilities with a partner ecosystem platform that
integrates seamlessly with the existing systems and infrastructure of
our customers. We are proud that we can contribute to HDA Truck Pride’s
success and footprint in the commercial vehicle aftermarket by sharing
our more than 32 years’ experience in complex integration processes
between trading partners. Delivering and integrating a platform with
ERP, WMS, CRM, digital commerce and analytics tools show our unique
capabilities and the value we can bring to the heavy-duty market towards
100% digitalization with a fully integrated partner ecosystem.”

John Lurz, Director of IT at HDA Truck Pride: ““We are excited to
begin our partnership with TIE Kinetix and look forward to realizing the
benefits of their FLOW platform – simplification, enhanced operational
efficiencies, and an increase of EDI adoption and utilization across our
members and supplier partners.

About HDA Truck Pride

HDA Truck Pride is North America’s largest independent provider of parts
and services to the commercial vehicle aftermarket. With over 750
distribution locations and over 400 service facilities, HDA Truck Pride
boasts the largest footprint in the industry. The marketing group is
focused on value-added services, not just delivering parts, but solving
problems and driving technical expertise. The organization offers
training, product support and marketing programs all focused on growing
the business of its members, fleet customers and service experts. For
more information, visit www.hdatruckpride.com.

About TIE Kinetix

TIE Kinetix transforms the digital supply chain by providing Total
Integrated E-Commerce solutions. These solutions maximize revenue
opportunities by minimizing the energy required to market, sell,
fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from
innovative, field-tested, state-of-the-art technologies, backed by 32
years of experience and prestigious awards. TIE Kinetix makes technology
to perform, such that customers and partners can focus on their core
business.

TIE Kinetix is a public company and has offices in the United States,
the Netherlands, France, Germany, United Kingdom, and Australia.

For questions about this press release, please contact Patrick van
Boom, Chief Marketing Officer of TIE Kinetix via
Marketing@TIEKinetix.com

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