Press release

TireHub Selects Omnitracs to Deliver Superior Customer Experience

Sponsored by Businesswire

Omnitracs, LLC, the global pioneer of fleet management solutions to transportation and logistics companies, today announced that TireHub, the leading national tire distributor cofounded by Bridgestone and Goodyear, selected Omnitracs as its trusted partner for Fleet Management and Mobile Supply Chain Solutions.

With plans in 2020 to expand beyond their 71 logistics centers in the U.S., TireHub saw an opportunity to support their growth initiatives through both scale and a standardized delivery process. The company enjoys widespread customer support for its “4x a day” tire delivery option but has faced optimization challenges due to differing route processes by location. Given this, TireHub has selected Omnitracs routing and dispatch solutions to enable a more data-driven and algorithmic approach to how they deliver.

“Prior to launching Omnitracs Roadnet, our routing was highly individualized. Now we are beginning to standardize across logistics centers, leveraging technology to solve for the most optimized route to best serve customers,” said Sylvia Wilks, Vice President of Operations at TireHub. “For us, it’s not just about the right tire in the right place, at the right time – our differentiator is our commitment to the customer experience. Features like Omnitracs Active Alert, which provides delivery tracking and proactive notification, will allow us to let our customers know instantly via text or email when we’re on our way. We know that this will benefit our call centers as well, as our agents will be able to provide specific details about the exact location of deliveries. Omnitracs has and will continue to help us maximize our ability to communicate with our customers.”

Omnitracs routing and dispatch solutions help companies create the most efficient route in the cloud, while capturing historic route data and delivering in-depth reporting to help improve driver performance. The software provides TireHub with more complex routing options, including adding multiple daily routes per driver while efficiently managing a diverse fleet of both in-house and third-party resources. In the locations that have deployed Omnitracs solutions, one of the most immediate benefits the TireHub team has seen includes improved resource management. At each logistics center, the company employs a model where employees are responsible for warehouse duties when they are not delivering tires. With advanced knowledge of optimized routes, and insight into the time each employee will need to spend on the road, operations staff have been able to maximize resources and increase productivity as a result.

“TireHub has a reputation in the automotive distribution market for putting the customer first. It’s exciting to partner with a company so passionate about the customer experience, while helping to deliver services that enable them to scale at an accelerated rate,” said Owen Smith, Vice President of New Business at Omnitracs. “Omnitracs solutions have assisted in providing TireHub with a more holistic view of their operations, allowing for increased efficiency and growth, and we look forward to supporting their continued success through this partnership.”

To learn more about Omnitracs cloud-based fleet routing solutions, please visit

About TireHub

Headquartered in Atlanta, Georgia, TireHub is a national tire distributor that provides U.S. tire dealers and retailers a comprehensive range of passenger and light truck tires from two of the world’s leading tire companies, Bridgestone and Goodyear. TireHub offers easy online ordering, a knowledgeable and customer-focused sales force, breadth and depth of premium products and a nationwide footprint of logistics centers and warehouses. Created for tire experts by tire experts, TireHub will distribute the highest quality product possible so its customers can put their customers on tires they’ll love. For more information, visit

About Omnitracs, LLC

Omnitracs, LLC is a global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,000 employees deliver software-as-a-service-based solutions to help over 14,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 30 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.