Toluna, a leading consumer intelligence platform provider that delivers insights on demand, today announced the appointment of Nicholas Langeveld as Managing Director for North America. Based in Wilton, CT, Langeveld will lead Toluna’s North America business and be tasked with continuing the company’s significant growth rate into the second half of the year. He will report directly to Toluna Founder and Chief Executive, Frédéric-Charles Petit.
A key addition to the executive leadership team, Langeveld joins Toluna with an impressive track record working in the digital advertising and marketing sectors. He was most recently President of MetrixLab NA where he led the North America business. This included the integration of the 2017 acquisition of Acturus into the MetrixLab business, combining the two successful companies into one organization focused on growth.
“The addition of Mr. Langeveld to our leadership team is a testament to our commitment to continue helping our clients leveraging technology for real-time business impact,” said Frédéric-Charles Petit, CEO of ITWP Group, Founder and CEO of Toluna, CEO of Harris Interactive. “Langeveld’s depth of expertise in digital analytics and his belief in technology, as a necessity for an agile research function, makes him the perfect addition to continue our growth in North America and expand our presence.”
Before his time at MetrixLab, Langeveld was an Executive Vice President at Kantar North America and prior to that he worked at Affectiva (a WPP investment company) from 2011 to 2017. During this time, he rose to President and CEO and ultimately to Chairman. Prior to this, Langeveld worked at The Nielsen Company for seven years, as well as IBM and Goldman Sachs.
“Technology is revolutionizing and pushing the industry forward, creating new ways of connecting with the consumer. Organizations are becoming more agile and developing faster go-to-market strategies,” said Langeveld. “I’m excited for the opportunity to help lead this disruption. Toluna is a clear leader in the space and is at the forefront of how technology and data continue to evolve to bring insights on demand to brands.”
Toluna, an ITWP Company, provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes. Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services. TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research.
Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that’s advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.