Press release

Toshiba Memory America Highlights How Flash Memory is Fundamentally Changing the Driver Experience at TU-Automotive

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This week at TU-AutomotiveToshiba
Memory America, Inc.
(TMA), the U.S.-based subsidiary of Toshiba
Memory Corporation, will be on the show floor highlighting its
flash-based embedded memory solutions that meet the demanding storage
requirements of automotive applications. At the show, Scott Beekman,
director of managed flash memory products for TMA, will deliver a
presentation titled, “Flash Memory Trends in Automotive.” Part of
TU-Automotive’s “Connected Services & Data” session stream, Beekman’s
presentation will take place on Wednesday, June 5 from 3:25 – 3:50 p.m.
EDT in the Igloo Room on the show floor.

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Toshiba Memory continually reinforces its lineup of embedded flash memory solutions for automotive a ...

Toshiba Memory continually reinforces its lineup of embedded flash memory solutions for automotive applications with the latest technology advances. (Graphic: Business Wire)

Consumers are increasingly demanding the same capabilities and
interfaces from their car that they get from their smartphones and
tablets, making cars far more than mere methods of transportation. In
the quest for an elevated driving experience, advances such as
autonomous vehicles, infotainment systems, clusters, telematics, and ADAS1
are all creating greater demand for storage within vehicles. In addition
to handling the enormous quantities of data generated by these
in-vehicle applications, automotive memory solutions must also be fast,
reliable, support a wide range of environments and temperatures, be
shock- and vibration-resistant, and fully compatible with
industry-standard interfaces.

As the inventor of NAND flash, the maker of the industry’s first
Universal Flash Storage (UFS2) devices and a leader in
process migrations, Toshiba Memory is in a unique position to address
the storage demands of the automotive systems of today – and tomorrow.
The company is committed to continually reinforcing its lineup of
embedded flash memory solutions for automotive applications with the
latest technology advances – including its BiCS FLASH™ 3D flash memory.

Demonstrations can be seen at TMA’s booth #B174 at the Suburban
Collection Showcase from June 5 – 6, and include:

  • Toshiba Memory’s Automotive UFS – Supports a wide temperature
    range (-40°C to +105°C), meets AEC-Q100 Grade23
    requirements, contains advanced features such as Refresh, Thermal
    Control and Extended Diagnosis, and offers enhanced reliability
    capabilities. Available capacities include 16 gigabytes (GB), 32GB,
    64GB, 128GB, and 256GB4.
  • Automotive e-MMC5 Supports a
    wide temperature range (up to 105°C), meets AEC-Q100 Grade2
    requirements and features enhanced reliability. Capacities range from
    8GB to 64GB.

“Storage requirements within vehicles continue to expand, whether it be
for Infotainment, ADAS or other functions,” noted Beekman. “Just as our
UFS has enabled improved performance in consumer applications such as
smartphones, so too is Automotive UFS enabling enhanced performance and
capacities to meet these needs within automotive applications.”

For more information, please visit


[1] Advanced Driving Assistant System
[2] Universal Flash Storage
(UFS) is a product category for a class of embedded memory products
built to the JEDEC
UFS standard specification. JEDEC is a
registered trademark of JEDEC Solid State Technology Association.
Electrical component qualification requirements defined by the AEC
(Automotive Electronics Council).
[4] In every mention of a Toshiba
Memory product: Product density is identified based on the density of
memory chip(s) within the Product, not the amount of memory capacity
available for data storage by the end user. Consumer-usable capacity
will be less due to overhead data areas, formatting, bad blocks, and
other constraints, and may also vary based on the host device and
application. For details, please refer to applicable product
specifications. The definition of 1Gb = 230 bits =
1,073,741,824 bits. The definition of 1GB = 230 bytes =
1,073,741,824 bytes.
[5] One of standard specifications of embedded
flash memory defined by JEDEC.
All company names, product names and
service names may be trademarks of their respective companies.

About Toshiba Memory America, Inc.

Toshiba Memory America, Inc. is the U.S.-based subsidiary of Toshiba
Memory Corporation
, a leading worldwide supplier of flash
and solid
state drives (SSDs)
. From the invention of flash memory to today’s
breakthrough 96-layer BiCS FLASH™ technology, Toshiba Memory continues
to lead innovation and move the industry forward. For more information,
please visit
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© 2019 Toshiba Memory America, Inc. All rights reserved. Information in
this press release, including product pricing and specifications,
content of services, and contact information is current and believed to
be accurate on the date of the announcement, but is subject to change
without prior notice. Technical and application information contained
here is subject to the most recent applicable Toshiba Memory product