TrackVia, pioneers of the leading low-code application platform for operations and IT professionals, today announced two new executive hires leading sales and marketing. Jason Murante is the new executive vice president of sales, and Charles Var is the new executive vice president of marketing.
Murante is an accomplished fintech enterprise software solution sales leader, client advocate and trusted advisor with over 25 years of experience helping organizations streamline critical finance, treasury and accounting workflows.
Var returns to TrackVia to lead brand and growth marketing as the company aims to double in size over the next year. Var previously served as CMO for another Denver-area software company.
The addition of Var and Murante’s come at a time when TrackVia is set to capitalize on the $22b low-code market and its recognized leadership by Forrester and Gartner. These growth hires also come on the heels of Primus Capital’s strategic investment in TrackVia in April of this year.
“I am thrilled to welcome Var and Murante aboard the TrackVia team,” said Pete Khanna, CEO of TrackVia. “I am confident Var and Murante will play key roles in expanding our go-to-market strategy to help gain more market share and support our existing customers.”
Low-code platforms are exploding across mid-size and enterprise companies because the need for business applications are outpacing the people available to build them. TrackVia’s continued rise as the preferred platform for low-code applications allows it to accelerate investment in its sales and marketing efforts to support the company’s expanding product offering and customer reach within the market.
TrackVia, the leading low-code application platform, helps companies build workflow applications that increase on-time performance and reduce costs all while improving quality. TrackVia offers business leaders the most efficient and cost-effective way to build powerful, customized applications that are business led and IT approved. Companies like Stearns Lending, Honeywell, and Brinks rely on TrackVia to drive the digital transformation of their critical processes. Learn more at: https://www.trackvia.com.