Press release Appoints Shwetha Shankar as VP of Customer Success and Karishma Mehta as Director of UX and Growth

Sponsored by Businesswire, the leader in low-code general workflow automation, today announced that Shwetha Shankar joined as Vice President of Customer Success and Karishma Mehta joined as Director of UX and Growth. Shankar brings more than 10 years of experience in customer experience management, customer success, professional services, business operations, and data analytics in the B2B SaaS industry. Mehta has spent more than 20 years designing innovative experiences that synthesize business strategy, user experience, and technical requirements for some of the most recognizable technology brands. Drawing on their deep expertise, Shankar and Mehta will help lead the charge in delivering seamless customer experiences and empowering customers to grow revenue, increase customer retention, and boost operational efficiency using’s General Automation Platform.

“ is a unique company that provides tremendous value to its customers in many different ways,” said Shankar. “We’re looking forward to enabling our current and future customers to get the absolute most value out of low-code automation and cultivating a brand-new generation of citizen automators.”

Prior to joining, Shankar led the customer success, professional services, and enablement functions at Medallia, a global experience management company. At Medallia, she scaled multiple business functions across support, partnerships, education, and pre-sales to grow the company’s YoY revenue by double digits. Shankar brings more than a decade of experience leading and scaling B2B SaaS professional services. At, Shankar will be responsible for scaling the company’s customer success initiatives by continuing to develop’s end-to-end customer support lifecycle and scaling the customer success team to further enhance the onboarding, training, and post-implementation consulting processes for’s customers.

“ has a world-class team and a one-of-a-kind product that gives its users the power to connect anything and solve an unprecedented variety of business challenges with automation,” said Mehta. “It’s an exciting time to join one of the fastest-growing SaaS companies and I look forward to collaborating with’s talented team to spearhead new innovation across the business.”

Mehta previously led creative teams at leading SaaS companies including Box, PagerDuty, and Looker, where she drove large-scale corporate rebrands to prepare these early stage growth companies for the enterprise space. Under Mehta’s watch, these companies grew from $20M annual recurring revenue (ARR) to $100M+ ARR. She rebranded their websites, mobile, and product experiences and led growth-based testing, driving 40% more conversions by optimizing the companies’ websites and introducing dynamic personalization. Mehta plans to build and lead a unified brand and customer experience at to help customers better engage with the company and drive higher conversions.

“Shwetha and Karishma join at a pivotal moment for the company, and their expertise will be critical to our next chapter,” said Rich Waldron, CEO and Co-founder of “Shwetha’s extensive experience scaling customer success programs will be integral to ensuring our customers succeed as they embrace the future of work. Karishma’s expertise working with global B2B SaaS companies will bring a fresh perspective to our brand and creative experiences. I continue to believe that one of the most important factors to a company’s success is its people, so I’m thrilled to see continue to develop a deep bench of world-class talent across our organization.”

To learn more about, please visit the website or sign up for a demo of the General Automation Platform.

About is low-code automation for everyone. The General Automation Platform democratizes automation and integration so anyone can easily turn their unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Unlike iPaaS solutions, which are expensive, complex, and code-intensive,’s flexible self-service platform makes it simple to build integrations using any API and connect enterprise applications at scale without incremental costs. Process innovation is today’s competitive advantage since companies can no longer differentiate on their tech stack alone. The promise of SaaS led to an avalanche of siloed point solutions that require businesses to force their processes into rigid, predetermined schema. The Tray Platform removes these limitations, empowering both non-technical and technical users to create sophisticated workflow automations that streamline data movement and actions across multiple applications. Freed from tedious and repetitive tasks, citizen automators, product leaders, and IT are able to uplevel their skill set with automation to unlock their full potential and do things in a way that’s right for their business. Teams at leading companies including FICO, New Relic, Segment, and Udemy bring the future of work to life using’s solutions. Love your work. Automate the rest.