Press release

Triad Strengthens Focus on Growth by Announcing the Promotion of Garrett Albanese to Senior Vice President of Marketing

Sponsored by Businesswire

the leaders of digital retail media, is pleased to announce the
promotion of Garrett Albanese to Senior Vice President of Marketing. In
his new role as SVP, Garrett will retain responsibility for the
organization’s overall brand positioning and go-to-market strategies for
new products, while also leading Triad’s approach to new growth
initiatives in areas such as marketing insights, content and creative
services, and retailer offerings.

“Garrett’s bold approach to marketing has been instrumental to Triad’s
renewed vision,” said Sherry Smith, CEO of Triad. “His deep
understanding of our company’s strategy, extensive experience in the
industry and passion for creative excellence will lead our team to
improve the monetization and advertising solutions we bring to our
clients each day.”

Garrett joined Triad as Vice President in 2018 and immediately set out
to evolve the company’s brand within his first three months. Ensuring
Triad’s current foundation and business infrastructure was in place, the
rebrand afforded the company flexibility to grow beyond retail media and
positioned it for sustained growth and success with diversified
services. Garrett’s key role within the executive leadership team
unifies management of strategy for the entire marketing organization
across Triad’s portfolio of retailers, as they continue to grow their
core business and build new proprietary data-driven products and

In his 16 years’ experience prior to joining Triad, Garrett held
multiple leadership positions across various media agencies like J3/UM,
OMD, Carat, and digital publisher, POPSUGAR, where he led their
full-service, in-house creative agency.

About Triad®
is a global media, creative and technology partner that specializes in
growing brands in all retail environments. From consulting and creative
content, to media buying and analytics, Triad helps brands uncover
insights into their customers’ shopping behaviors. Since 2004, retailers
including Walmart, Sam’s Club, CVS and Wayfair have relied on Triad
to create new revenue streams that don’t rely solely on selling
products. Triad is a WPP-owned company based in St. Petersburg, Florida,
with offices in New York, Chicago, and Rogers, Arkansas. To learn more,