Triton
Digital®, the global technology and services leader to the digital
audio and podcast industry, announced today an integration between Centro’s
Basis platform with Triton Digital’s programmatic audio marketplace, a2x®.
Centro, a global provider of advertising technology, operates Basis, a
comprehensive and automated digital media platform. The integration
bolsters Basis capabilities for executing global, targeted,
non-skippable, and brand-safe audio ad buys through both open
marketplace and private marketplace deals. The a2x marketplace offers a
wide array of global, monthly ad opportunities on premium content
produced by radio organizations, professional sports leagues, podcasts,
streaming audio platforms, and more.
Basis consolidates digital operations across programmatic, direct,
search, and social campaigns. In addition, it offers an award-winning
demand-side platform (DSP) seamlessly integrated with workflow
automation for direct-buying, holistic analytics, business intelligence
technology and billing reconciliation, all available in a single sign-on
system. With programmatic audio ads included in their toolset, Basis
users are empowered to plan and execute campaigns on all major channels
and ad units.
“Our partnership with Triton Digital aligns Centro with a premier media
organization on the forefront of digital audio and podcast advertising,”
said Steve Monti, VP, Customer Success at Centro. “Our users will
benefit from the performance of audio, as the a2x marketplace provides
robust and unparalleled access to audiences engaged with premium audio
content from radio broadcasters, podcasters, streaming music services,
and more.”
“We are proud to integrate Basis with a2x, and to enable its buyers to
utilize the power and efficiency of digital audio to reach their target
audiences,” said John Rosso, President, Market Development at Triton
Digital. “We look forward to supporting Centro’s mission to automate
media buying and execution through this integration, and we are proud to
provide it with access to top-tier digital audio and podcast inventory
from around the world.”
The global audio marketplace, a2x, is the world’s first programmatic
buying marketplace for digital audio. The industry-leading marketplace
enables buyers to execute highly targeted and brand safe audio ad buys
across a highly engaged digital audience. To learn more about a2x,
contact monetization@tritondigital.com.
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading
streaming measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ:SSP). For more information, visit www.TritonDigital.com.
About Centro
Centro (www.centro.net)
is a global provider of enterprise-class software for digital
advertising organizations. Its technology platform, Basis, is the first
of its kind SaaS advertising solution unifying programmatic and direct
media buying, along with workflow automation, cross-channel campaign
planning, universal reporting and business intelligence. It boosts media
team and business performance by enabling advertisers to plan, buy and
analyze real-time bidding (RTB), direct, search and social campaigns in
a single platform. Headquartered in Chicago with 40 offices in North
America, Centro has received numerous accolades for its commitment to
employees and workplace culture.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190617005200/en/