Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that publishers utilizing its podcast platform, Omny Studio, now have the option to create secure content feeds that are exclusive for their audiences.
By leveraging this new capability, publishers can create and distribute both content feeds and embed players that are accessible only to the audience of their choosing. Publishers can utilize this capability to provide an enhanced experience for select listeners, such as an ad-free version of a feed for podcast subscribers or private content for specific members.
“With podcast consumption on the rise, publishers need the utmost control over the creation and distribution of their content in order to both retain and grow their listening audiences,” said Sharon Taylor, Managing Director, Triton Digital. “The ability to create exclusive-access feeds enables publishers to expand upon their existing content to offer premium podcasts, bonus episodes, ad-free feeds, and more that will enable them to further their reach and increase their revenue.”
The Omny Studio platform is trusted by the leading radio, podcast, news, and sports organizations from around the world, including Bell Media, CRP Radios, DigitalMDE, Grupo Bluradio, Cumulus Media, and more.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.