Press release

True Tickets Adds Randi Zuckerberg as Strategic Advisor

Sponsored by Businesswire

True Tickets today announced the addition of Randi Zuckerberg as a Strategic Advisor, following an investment from her fund Broadway Beta Ventures that invests in content and technology for live entertainment. Randi’s experience at the intersection of technology and entertainment complements True Tickets’ goal to deliver secure contactless digital ticketing industry-wide. Randi will assist the True Tickets team in accelerating its growth and expanding its partner network.

“Even before the pandemic uprooted live entertainment,” Zuckerberg said, “True Tickets was offering an opportunity to innovate ticketing for live events. Now as the industry grapples with the challenges of COVID-19, True Tickets is offering a technology to help the industry safely reopen and move forward.”

Randi is an entrepreneur, investor, bestselling author, award-winning producer, and founder and CEO of Zuckerberg Media. Passionate about the intersection of tech and media, Randi was an early employee at Facebook where she was the creator of Facebook Live, and currently hosts a weekly tech business show called Randi Zuckerberg Means Business. She is a Tony and Drama Desk-winning producer of Hadestown, Oklahoma! and The Inheritance.

“Randi and the Zuckerberg Media team are passionate, strategic investors in this space, and their network and experience align perfectly with our goal of building an industry-wide solution for the problems in ticketing,” said Matt Zarracina, CEO of True Tickets. “She has a proven track record of success in tech and entertainment and will be an invaluable advisor to our company. Randi will help us extend our reach to deliver secure contactless digital ticketing across theaters, sports, music, and other live events.”

True Tickets is built on Hyperledger Fabric and runs on the IBM blockchain. It quickly and seamlessly integrates with live events venues’ existing ticketing systems, giving venues more control and visibility over their tickets. With True Tickets’ secure contactless digital ticketing, venues can provide a safe and contactless ticketing experience while better managing secondary markets, eliminating fraud, and better understanding who uses each ticket—not just who purchased it. Part of the Broadway Tech Accelerator’s first class, True Tickets recently launched its production service for a major ticketing system with plans in process to expand with other theaters and ticketing systems on Broadway and across the country.

“With so many careers dependent on the reopening of live theater,” Randi continued, “True Tickets shares my mission of bringing live theater back in and through new technology.”

About True Tickets

True Tickets is a secure contactless digital ticketing service enabled by the IBM Blockchain. Our business-to-business solution easily integrates with a venue’s existing ticketing platform without having to replace existing infrastructure. The True Tickets service empowers venues across arts, entertainment, and more by providing a secure contactless digital ticket to better govern how tickets are transacted, reclaiming control of their tickets from the secondary market so they can more effectively manage their patrons’ experience.

For additional information, please visit or follow True Tickets on Twitter or LinkedIn.

About Broadway Beta Ventures

Broadway Beta Ventures, a subsidiary of Zuckerberg Media, brings a data-driven, innovation-focused approach to investing in all aspects of live entertainment. The fund’s most recent investments have included content such as Lin-Manuel Miranda’s Freestyle Love Supreme, as well as technology such as True Tickets.