Press release

TrueNorth Welcomes Bladimir Estevez as VP of Sales

Sponsored by Businesswire, a global fintech software development company, today announced the addition of Bladimir Estevez to the executive team. Blad will be responsible for adding to the company’s record setting results in 2020 by focusing on relationships within financial services, fintechs and non-bank lenders.

Blad joins TrueNorth following six years as the Director of Sales at LendIt Fintech, the largest media and events company dedicated to innovation in lending and digital banking, where he is well-known for his expansive network and fintech industry knowledge. In his new role, Blad will work closely with financial services companies who seek a proven software development service to digitally transform their offerings, whether building an enterprise from scratch, adding strategic products, integrating with fintech vendors, or embedding financial capabilities.

“I am really excited to be joining such a respected team of fintech pioneers, many of whom I have worked with in the past. Beyond the incredible expertise they have, the thing that impresses me most about TrueNorth is the consulting and strategic guidance they give to every single client,” said Estevez.

TrueNorth’s pioneering leaders and software engineers have perfected a development process that brings products to market in a cost-effective way and with fast execution, three to six months for an MVP. This rare combination has led to the successful execution of 120 digital transformations and 45 original enterprises built from the ground up.

CEO Alex Gonikman said, “Blad’s knowledge of the fintech ecosystem is unmatched in our industry and we recognize that his contribution to our go-to-market strategy will be huge. We’re honored to have him on the team.”

Blad joins recent additions to the executive team Chris Del, Chief Revenue Officer, and Annette Ring, Chief Marketing Officer as the company looks to further solidify its position as a leader in fintech software development.

About TrueNorth is one of the largest and most successful fintech software development companies in the world having built three fintech unicorns from scratch–LendingClub, Upgrade and Dianrong. The company specializes in building digital solutions, including 45 original enterprises, 120 digital transformations and 40 product revamps. TrueNorth’s unique Team Captain client-focused process enables its most senior engineers to navigate and apply the latest technologies to develop and integrate cutting-edge digital solutions for banks, credit unions, payment companies, lending firms, wealth management firms, and insurance companies. More recently, TrueNorth has expanded its expertise into additional mission critical industries including healthcare and education. CEO Alex Gonikman, a veteran software architect, leads a staff of more than 60 employees from the company’s headquarters in San Francisco, a development center in Buenos Aires, Argentina and strategic offices in Hong Kong, New York City and Austin, Texas.

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