the world’s largest free ad-supported video on demand (AVOD) service,
today announced it has entered into a deal with Vidaa International, a
subsidiary of Hisense, the third-largest television manufacturer in the
world, to offer its library of over 20,000 movies and TV shows on
Hisense’s new Vidaa platform. Beginning Spring 2020, Tubi customers in
the U.S., Canada, and Australia, as well as the UK – where Tubi will
launch later this year – will be able to enjoy Tubi’s large library of
content on the new platform. The new Hisense TVs powered by Vidaa will
have Tubi preloaded and prominently placed on its home screen.
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“We’re excited to expand Tubi’s device footprint to include Hisense
televisions with the new Vidaa platform, continuing our mission to make
entertainment more accessible to everyone,” said Michael Ahiakpor, Chief
Product Officer at Tubi. “Hisense has been a global leader in consumer
electronics and is a perfect partner as we ramp up our international
expansion in 2020.”
In September 2019, Tubi announced customers had streamed over 132
million hours of content – a 40% increase since May – and the service
will launch in the UK in 2020. In addition to Hisense televisions, Tubi
is available on Android and iOS mobile devices, Amazon Echo Show,
Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire
TV, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox
One, and PlayStation 4. Consumers can also watch Tubi content on the web
The newest range of Hisense’s ULED TVs with the Vidaa platform combines
leading technologies, Dolby Vision HDR and Dolby Atmos with key picture
technologies, to bring customers a truly mesmerizing cinema-like viewing
experience. The next generation of popular Hisense ULED TVs features its
proprietary smart TV Operating System (OS), Vidaa U4.
Headquartered in San Francisco, Tubi (www.tubi.tv)
is the world’s largest ad-supported video on demand service with over
20,000 movies and television shows from nearly every major Hollywood
studio. The service gives fans of films and television programs an easy
way to discover new content which is available completely free.
Currently available in the US, Canada, and Australia, Tubi can be
accessed on over 25 devices including Amazon FireTV, Roku, Comcast
Xfinity, Cox Contour, iOS, Android and many others. A full list of
devices can be found here: https://tubitv.com/static/devices.
Tubi is backed by Foundation Capital, Cota Capital, Jump Capital, and
Danhua Capital, as well as strategic investors MGM, Lionsgate, and TEGNA
Hisense was founded in 1969 in Qingdao, China and for five decades has
been committed to developing innovative consumer electronics products.
Today, Hisense is the No. 1 TV brand in China and South Africa. The
company has built 54 overseas companies and utilizes 14 high-end
international production facilities in Europe, Central America and South
Africa. Hisense also has 12 research and development centers worldwide
with the sole aim of delivering first-rate and affordable products that
improve the lives of consumers.
Vidaa is an open operating system currently used on Hisense TVs
established in 2014. In just six years, it has become a strong global
contender in the smart TV platform space. In 2020, Vidaa will be
upgraded to 4.0 Vidaa and will be preinstalled on a new Hisense TVs.
Vidaa aggregates content from the best global and local partners for