the trade association of America’s local broadcast television industry,
announced today that David Buonfiglio has been named Vice
President, Digital, a new position at TVB. Mr. Buonfiglio brings two
decades of local digital sales and marketing leadership experience to
his new role at TVB. He will assume his responsibilities immediately and
report to Brad
Seitter, Executive Vice President, Business Development.
In his new role, Mr. Buonfiglio is responsible for working with
members to create category-specific presentations further establishing
local broadcast television’s digital platforms as the leading digital
medium for advertisers and agencies to allocate their marketing dollars.
He will also work closely with station account executives to enhance
their digital strategies and provide cross-platform sales training via
webinars and in-person meetings.
Mr. Buonfiglio possesses extensive local digital media business
development experience with a long-term record of success. He most
recently served as Vice President of Sales and Development at Cordillera
Digital, where he was responsible for leading sales teams and managing
all revenue and marketing initiatives across the enterprise. Earlier in
his career, he served in executive sales and management roles at
Barrington Interactive, Internet Broadcasting and NECN.
“David’s newly-created position reinforces TVB’s
commitment to help our members best leverage the value of their local
broadcast and digital platforms through the utilization of TVB’s
advanced selling tools, training, research and other resources,” stated
Brad Seitter. “David has extensive industry expertise and a deep
understanding of the revenue opportunities related to the converging
technology and broadcast marketplaces. His leadership experience and
success developing comprehensive multi-platform marketing strategies
will be critical to supporting our members’ business goals. We look
forward to working with him as TVB continues expanding our business
David Buonfiglio commented, “Local linear television combined
with stations’ digital products enable national advertisers as well as
small and mid-sized businesses to optimize the reach and effectiveness
of their marketing campaigns across every available channel. I look
forward to working with Brad and TVB
to develop strategies and identify new opportunities that will help our
members and their clients grow their respective businesses.”
TVB is the not-for-profit trade association representing America’s $21
billion local broadcast television industry.