UPshow, a market leader in next-generation interactive digital signage, today announced the official close of a $14 million Series A funding round led by 4490 Ventures, with participation from Jump Capital, TDF Ventures and the Signature Venture Banking Group. In addition to the institutional capital investments, UPshow has the backing of strategic angel investors including former Publicis Groupe Chief Strategist and Chief Growth Officer Rishad Tobaccowala and former comScore CEO Gian Fulgoni.
UPshow intends to use the funds for continued product development and servicing of top brick-and-mortar brands throughout the United States and beyond. The startup has signed multiple seven-figure deals this year with leading household brands that collectively have tens of thousands of locations.
“Brick-and-mortar businesses face unprecedented challenges in 2020, and they need compelling, contactless, interactive digital experiences now more than ever. We couldn’t ask for a better group of investors to help UPshow extend its market-leading position in this economically important and massive segment,” said UPshow CEO Adam Hirsen.
“Dan Malven and 4490 have been advising the UPshow team since its inception, and our newly formalized partnership sets the foundation for incredible growth. This investment and our growing customer demand demonstrate that UPshow is just getting started,” said Hirsen.
Investor Perspectives on UPshow Financing
“UPshow’s offering gives brick-and-mortar brands control over the digital experiences of their customers and employees in ways they never had before,” said Dan Malven, 4490 Ventures Managing Director. “Without UPshow, the in-venue digital experiences of a brand’s customers and employees are controlled by Google, Facebook, Amazon, Twitter and a handful of other ‘non-friendlies’ that constantly steal attention via mobile devices. UPshow’s interactive digital signage offering connects mobile devices with in-venue screens and other in-venue components with compelling content that puts the control and attention back to its rightful owner, the brick-and-mortar brand itself. UPshow solves a problem that has been causing CEO/CXO anxiety at the largest brick-and-mortar brands in the world for over a decade. It is an enormous unmet need.”
“Brick-and-mortar brands have been woefully unprepared to compete with the attention-grabbing digital platforms that customers and employees use inside their venues, and their businesses suffer because of it,” said Rishad Tobaccowala, former Chief Strategist and Chief Growth Officer at Publicis Groupe. “As digital experiences continue to be more compelling with enhanced mobile devices, wearables, 5G, AR/VR and other new technologies, brick-and-mortar brands need an offering like UPshow to create in-venue experiences that capture the attention of their customers and employees in ways that create measurable, hard ROI. UPshow’s rapid growth is proof that they are solving that unmet need.”
UPshow is an enterprise digital experience company, helping brick-and-mortar brands to engage customers and employees more effectively. UPshow’s technology platform reprograms existing in-venue TV screens to drive new, ROI-producing customer and employee behaviors. The result is a seamless connection between TV screens and mobile devices, creating a revolutionary in-venue network effect that elevates brand experience. UPshow’s cloud based software offers complete control to create and operate a network, with relevant content, prompts and offers tailored to time of day and location, pre-set or dynamically controlled all the way down to the individual screen level. The platform offers rich analytics for ROI reporting. Founded in 2015, UPshow now reaches customers and employees through more than 25,000 screens in venues around the world. UPshow’s customers include hospitality, fitness, entertainment and healthcare venues such as Crunch Fitness, UFC Gyms, Cheddar’s Scratch Kitchen, Buffalo Wild Wings, Dave and Busters, Sky Zone, ATI Physical Therapy, among others. For more information, please visit www.upshow.tv.
About 4490 Ventures
4490 Ventures invests in Connected Software companies. We are a team of investors, founders and operators with more than 100 years of combined experience who bring capital and a network of resources to help entrepreneurs build the next generation of tech companies. We are high conviction, high concentration early-stage investors focused on companies outside of Silicon Valley. For more information, visit 4490Ventures.com, or follow us on LinkedIn.