($UPWK), the largest freelancing website, today announced that Lars
Asbjornsen has joined the company as senior vice president of marketing.
Asbjornsen spent the last 17 years honing his expertise in marketing,
digital service development and global candidate sourcing as an
executive at global staffing firm Robert Half. In addition to welcoming
Asbjornsen to Upwork, the company also announced the promotion of Hayden
Brown from senior vice president of product and design to chief
marketing and product officer. In this expanded role, she will work
closely with Asbjornsen to drive product innovation in lockstep with the
company’s marketing efforts.
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Upwork announced that Lars Asbjornsen has joined the company as senior vice president of marketing. (Photo: Business Wire)
“Upwork is on a mission to positively impact the future of work as we
help businesses grow while creating more economic opportunities so
people have better lives. We can’t accomplish these bold goals without
extraordinary talent in place,” said Stephane Kasriel, CEO of Upwork.
“Lars is an ideal fit for Upwork as we move forward, and Hayden has
proven herself to be invaluable to driving our efforts ahead. Their
teams are now well-positioned to showcase our vision and what sets
Upwork apart and deliver on our customers’ needs.”
During Asbjornsen’s time at Robert Half, he pioneered and led the early
development of the company’s online presence, digital marketing and
demand generation programs in addition to bearing responsibility for all
major online candidate sourcing efforts and partnerships. Asbjornsen
also introduced several “industry firsts” in terms of creating novel
solutions with global partners, and as a core member of Robert Half’s
business transformation team, his focus and leadership skills were
instrumental in building and launching the company’s platform-based
digital service offerings. Prior to joining Robert Half, Asbjornsen
worked with a number of companies, including Viant, e-Merchant Group and
ContextVision, developing their strategies and go-to-market programs.
“Throughout my career, I’ve focused on developing strategies and
programs to address the service and revenue opportunities associated
with a rapidly changing workforce and evolving customer needs,” said
Asbjornsen. “I am thrilled to join Upwork to continue extending the
company’s marketing capabilities, particularly in terms of attracting
and converting businesses into Upwork customers as they discover bigger
and more programmatic talent solutions for their workforce and project
In their respective appointments, both Asbjornsen’s and Brown’s roles
come at a time when Upwork has been repeatedly recognized for its strong
leadership. CEO Stephane Kasriel was recently named a finalist for the
Entrepreneur Of The Year® Award while Chief Business Affairs and
Legal Officer Brian Levey was named to the newly formed Small
Business Capital Formation Advisory Committee for the Securities and
Exchange Commission (SEC). Upwork also recently welcomed Adam
Ozimek, a former senior economist at Moody’s Analytics, as its new chief
To learn more about Upwork and the team that is charting the future of
work, please visit www.upwork.com.
(NASDAQ: UPWK) is the largest freelancing website. It enables businesses
to find and work with highly skilled freelancers. As an increasingly
connected and independent workforce goes online, knowledge work — like
software, shopping and content before it — is shifting online as well.
This shift is making it easier for clients to connect and work with
talent in near real-time and is freeing professionals everywhere from
having to work at a set time and place. Upwork’s mission is to create
economic opportunities so people have better lives. Upwork offers Upwork
Plus, an offering tailored for small businesses to help them connect
with top-tier freelance talent.