Press release

VanillaSoft Raises $4M to Grow its Sales Team and Leading Sales Engagement Platform

Sponsored by Businesswire

a leading sales engagement technology company, is announcing $4M of
additional funding from the Government of Canada and a leading capital
development fund. It received a repayable contribution of $1 million
from Canada Economic Development for Quebec Regions (CED) and $3 million
from the Fonds Régional de Solidarité Outaouais (FRSO).

Financing from the Fonds Régionaux de Solidarité FTQ Outaouais (FRSO)
and Canada Economic Development for Quebec Regions (CED) will be used to
grow VanillaSoft’s R&D and sales teams as the company continues to
expand in North America and beyond.

“Digital technology is changing the way things are done around the world
and providing companies with outstanding development opportunities. Not
only is VanillaSoft helping the Outaouais region build a reputation as a
leader in the field of artificial intelligence, but its expertise and
the innovative technology it continues to export will allow it to create
30 jobs right here in Hull-Aylmer,” said Greg Fergus, Member of
Parliament for Hull-Aylmer.

“Our government is laying the foundation for Canadians to become more
competitive and succeed in the global economy. The investment in
VanillaSoft is building on our competitive advantages by supporting the
company’s marketing efforts in order to boost economic growth and create
good, middle class jobs for Canadians,” said the Honourable Navdeep
Bains, Minister responsible for CED.

“The financial support and incentives provided by the Government of
Canada allow companies like VanillaSoft to thrive,” said David Hood, CEO
at VanillaSoft. “We have the opportunity to develop new markets and
services and appreciate the continued support from CED for our local
employees as we promote sales and business here in Quebec and beyond.”

“The FRSO has supported VanillaSoft since the very beginning,” added
Hood. “They have been – and continue to be – a valued partner as we
embark on future growth and the delivery of the best sales engagement
platform available anywhere.”

About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform,
helps sales development teams engage over 15,000,000 contacts every
month. Used standalone, or in combination with existing traditional CRM
systems, VanillaSoft empowers sales reps to respond to new leads faster,
interact with leads more consistently, across more channels, and
generate more qualified sales opportunities. Globally, thousands of
users employ VanillaSoft’s queue-based sales engine and intellective
routing to implement sales cadence automation resulting in substantial
gains in speed-to-lead, persistency, productivity, and revenue-per-rep.
VanillaSoft is a privately held company headquartered in Plano, Texas,
USA. To learn more, visit

About Canada Economic Development for Quebec Regions

Canada Economic Development for Quebec Regions (CED) offers guidance to
Quebec businesses and regions toward the economy of tomorrow. CED
focuses its interventions on SMEs and non-profit economic organizations
by building on innovation and inclusive growth, targeting projects with
significant economic benefits, and acting as a facilitator in bringing
together the right partners for a given project.

About Fonds régionaux de Solidarité FTQ

For more than 20 years, the Fonds régionaux de solidarité FTQ have been
involved in the economic development of each of Québec’s regions.
Created in 1996 and part of the Fonds de solidarité FTQ’s network, the
Fonds régionaux have invested $697 million in 1,095 projects. Through
these investments, they have helped to create, maintain or safeguard
close to 39,400 jobs. For more information, visit