Vesta,
a pioneer in guaranteed payments and fraud detection, has brought tech
industry marketing veteran Leo Khan on board as chief marketing officer.
As the newest addition to Vesta’s leadership team, Khan brings a modern
approach to marketing at scale that is informed and driven by real-time
data, priming the company for a new era of expansion as it deploys a
refreshed brand identity in the marketplace.
Khan joins Vesta from San Jose-based Signifyd, where he served as head
of enterprise marketing overseeing the company’s product and partner
marketing programs. Previously, he was vice president of marketing and
communications for Propy, an end-to-end real estate transaction
management platform utilizing the blockchain. His broad background also
includes marketing leadership roles at IBM Watson – where he worked on
bringing Watson to market and furthering the cause of natural language
processing and deep learning projects.
“Leo has a deep background with tech companies in Silicon Valley and has
led and managed projects that were responsible for product lines
generating upwards of $1 billion in annual revenue,” said Ron Hynes, CEO
of Vesta. “As a new-school, modern CMO with a focus on data-driven
strategies, he’ll be a valuable asset to the Vesta team as we pursue a
variety of new growth opportunities and continue to scale our business
globally.”
Khan has significant expertise across a wide range of disciplines
including predictive, digital and account-based marketing. His
marketing, product management, and business development experience have
spanned the software-as-a-service, blockchain, AI and cloud industries,
and he has worked for startups and Fortune 50 companies in Silicon
Valley.
“Vesta solves a unique fraud problem that even leading global
enterprises have not been able to figure out,” said Khan. “Fraud is
growing rapidly because it is highly disruptive and able to innovate
with new ideas faster than the industries that are trying to eliminate
it. Most companies fight this by managing downside risk and declining
too many good orders, not by managing upside to optimize revenue.”
Khan, who has spent over a decade in the industry, is eager to apply the
insights he has gained while working with some of the premier digital,
retail and telecommunications solution providers in the world.
“To me, data is breathing and is in every function of my role. I’m
always leveraging data and considering how it can be used to improve
real-time actionable decisions,” added Khan. “I’m looking forward to
working with Ron and the leadership team to expand our marketing efforts
and continue to drive global growth for Vesta.”
Vesta enables businesses to maximize revenue by delivering a seamless
customer experience that increases approvals while eliminating losses
due to fraud. The company recently launched a series of growth
initiatives aimed at expanding both geographically and by bringing new
innovations to Vesta’s suite of fraud prevention and approval
enhancement solutions. For more information about Vesta, visit www.trustvesta.com.
About Vesta
Vesta is a leader in fraud protection and guaranteed commerce payment
solutions that help merchants move forward without risk. Founded in
1995, Vesta pioneered fully guaranteed card-not-present payment
transactions for the telecommunications industry. The company has
achieved its leadership position through cutting-edge data science and
machine learning capabilities that deliver unparalleled accuracy to
fraud detection around the world. Today, Vesta guarantees more than $15
billion in transactions annually. Vesta’s secure payment solutions,
backed by a zero-fraud-liability guarantee, enable e-commerce companies
to grow their revenues by delivering frictionless transactions that
maximize acceptance and enhance the customer experience while
eliminating the fear of fraud. For more information, visit www.trustvesta.com.
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