EasyKnock, the first institutionalized residential sale-leaseback company, today announced that Viola FinTech has joined its Series B funding round with a $5 million investment, bringing the total to $25 million. With this investment, Viola FinTech demonstrates its regard for EasyKnock’s operational excellence and technological acumen.
Viola’s enthusiasm to invest in PropTech is driven by its impact on the digital transformation of real estate transactions. While the industry has made significant progress moving from traditional models to online, there are opportunities to continue streamlining and the opportunity to access capital. Areas such as financing, investing and ancillary services have also remained complicated and largely stagnant over the past several decades. EasyKnock is changing that and laying the groundwork for consumers to take advantage of the $6 trillion of trapped equity in the United States.
“One of the greatest promises of PropTech is that it enables not only digital transformation of the real estate transaction but more importantly liquidity in a very illiquid sector,” said Tomer Michaeli, General Partner, Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash strapped consumers to unlock the cash from their most valuable asset – their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.”
“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” said Jarred Kessler, CEO of EasyKnock. “Tomer and his team understand that processes of the past are dated and consumers should have more options at their fingertips. They recognize we’re moving in a direction of financial freedom and flexibility. We are delighted to have them aboard for this journey.”
EasyKnock is redefining the American Dream. EasyKnock offers products that empower homeowners to access value in their home without the burden of moving. Grounded in a deep understanding of the housing market, EasyKnock advisors work with consumers to provide fast, reliable and supportive service through the entire home selling and leasing process.
To learn more about EasyKnock visit easyknock.com.
Founded in 2016, EasyKnock is the United States’ first technology-enabled residential sale-leaseback company that brought American homeowners Sell and Stay and MoveAbility. Through EasyKnock’s programs, homeowners can access the money they need to achieve their goals. With Sell and Stay, homeowners sell their home without moving, with the flexibility to buy back their house or move at any time. MoveAbility serves as a bridge product for homeowners planning on moving in the near-term. They can sell their home immediately without a rushed move. Headquartered in New York City and Charlotte, North Carolina, EasyKnock currently provides its innovative financial products to homeowners across 50 states.