VIPKid, a global education technology company, is proud to announce it
was chosen as the 94th most valuable brand in the BrandZ Top 100 Most
Valuable Chinese Brands report released by WPP and Kantar. VIPKid is
joined by other globally recognized brands such as Alibaba, Tencent and
JD.com.
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VIPKid Founder and CEO Cindy Mi spoke on a CEO panel at BrandZ’s summit in Beijing on May 6, 2019. (Photo: Business Wire)
The BrandZ ranking measures value based on a deep understanding of what
motivates consumers, how to fulfill their expectations and how to build
powerful and valuable brands that consumers and investors love.
David Roth of WPP explained, “The threshold to enter the BrandZ China
Top 100 has more than doubled in 2019, demonstrating the continued pace
of growth for Chinese brands increasingly recognized as leading the way
in innovation. Against a backdrop of heightened competition and
disruption, building stronger brands is what it takes to stay in the
game.”
“It’s an honor to be included on this list of outstanding brands,” said
VIPKid Founder and CEO Cindy Mi. “To be recognized after only five years
in the marketplace is a testament to the dedication of our team to our
mission and vision of building a global classroom.”
Ms. Mi was also invited to speak on a roundtable at BrandZ’s summit on
May 6th in Beijing. Joined by other CEOs and leaders, including Haier
President and Vice Chairman Yunjie Zhou and Kantar CEO Eric Salama, and
speaking to an audience of over 1,000 executives, government officials,
investors and media, Ms. Mi explained how VIPKid has maintained a global
mindset while scaling quickly in a competitive and evolving market.
Doreen Wang, Global Head of BrandZ at Kantar, added, “Whether going
abroad or expanding domestically, the potential for brand growth is huge
for China’s most valuable brands. But realizing it requires the
knowledge and expertise needed to surmount new challenges. This report
highlights the importance for Chinese brands to build difference in the
domestic and global marketplace.”
First launched in 2011, the report combines rigorously analyzed market
data from Bloomberg with extensive consumer insights from over 3.7
million consumers around the world, including opinions from nearly
290,000 Chinese consumers on over 1,100 brands. Notably, the total value
of the top 100 brands in China increased 30% this year, the highest
annual rise since the ranking was launched. The full BrandZ report along
with charts and videos can be found here.
About VIPKid
VIPKid is a global education technology company that connects children
with the world’s best teachers for real-time online English immersion
learning. VIPKid’s mission is to inspire and empower every child for the
future. VIPKid envisions a global classroom that empowers students and
teachers through personalized learning, connects cultures across the
world and ignites a passion for lifelong learning. It believes that
education is not one-size-fits-all, rather, all students are unique and
the world is within their reach when connected with great teachers
capable of personalizing learning and sparking curiosity.
Founded in 2013 and formally launched in 2014, VIPKid has become China’s
market-leading online education startup, attracting investment from
Tencent, Coatue Management, Sequoia Capital, Sinovation Ventures,
Yunfeng Capital, Matrix Partners, Learn Capital, Northern Light VC and
Bryant Stibel, among others. The VIPKid platform currently connects over
600,000 paying students with over 70,000 teachers in the US and Canada.
About Kantar
Kantar is the world’s leading data, insights and consulting company. We
understand more about how people think, feel, shop, share, vote and view
than anyone else. Combining our expertise in human understanding with
advanced technologies, Kantar’s 30,000 people help the world’s leading
organisations succeed and grow.
About WPP
WPP is a creative transformation company. We build better futures for
our clients through an integrated offer of communications, experience,
commerce and technology. For more information, visit www.wpp.com.
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