Press release

VisualOn Launches Adaptive NightVision to Ensure Optimal Viewing Experiences that Deliver on TV Everywhere Promise

Sponsored by Businesswire

, the industry-proven video streaming solutions provider, today
announced the general availability of its Adaptive NightVision feature,
which enhances its proprietary Media Platform player by allowing
low-light or dark scenes to display more clearly for a superior viewing
experience on mobile devices. Subscribers now have the ability to easily
select the viewing effects they want directly on their mobile devices,
which fulfills the promise of a high-quality, TV Everywhere viewing
experience – on any screen.

This press release features multimedia. View the full release here:

VisualOn’s Adaptive NightVision is built on an advanced algorithm that analyzes the video, in real t ...

VisualOn’s Adaptive NightVision is built on an advanced algorithm that analyzes the video, in real time, for consumers to select their viewing preferences for a true TV Everywhere experience. (Photo: Business Wire)

“Something that looks great on a TV in a darkened room may not look good
at all on a mobile phone in a coffee shop,” said Colin Dixon, chief
analyst and founder, nScreenMedia. “The ability to adapt to a specific
viewing environment is critical for service and content providers for
every viewer to have a good experience. VisualOn’s solution is a great
example of the type of player feature that viewers need to effectively
compensate for mobile viewing conditions.”

Today’s cinematography trend is to shoot video with natural lighting,
which can translate to a lack of contrast or brightness with certain
scenes. When translating these scenes to mobile screens, especially in
environments with glare, these viewability issues become more
pronounced. VisualOn’s Adaptive NightVision is built on an advanced
algorithm that analyzes the video, in real time, for contrast,
brightness, color saturation and key metrics. Viewers can easily set
their preferred experience through a simple slider directly in the Media
Platform player.

“Our successful demonstration at NAB and the recent feedback from The
Long Night
episode of Game of Thrones has prompted greater
urgency for Adaptive NightVision,” said Michael Jones, SVP and Head of
Business Development, VisualOn. “As streaming services mature, consumers
want to experience the same quality that is provided by their
traditional TV service on their mobile devices. We feel this is really a
democratization of content. Adaptive NightVision provides an optimal
viewing experience for mobile devices by giving control to consumers
while not limiting artists to create content for small screen viewing.”

Adaptive NightVision in action and read more about the need for this
technology on the VisualOn blog

About VisualOn

VisualOn is a pioneer in video software technology with many years of
experience working with the world’s top device makers and streaming
video service providers. The company’s vast trove of patented
technologies and team of multimedia experts are trusted by the world’s
top media and tech companies to bring their video content to connected
screens with high quality and availability, wide compatibility,
differentiated features and functionalities and shortened time-to-market.

VisualOn is a private company founded in 2003, with headquarters in
Silicon Valley, with offices in China, Taiwan, South Korea, Japan,
France, Germany and Serbia. For more information, visit at