In collaboration with Bidgely, the Wall Street Journal has published the next article in its newly released series that highlights the digital transformation advancing across the energy industry. With insights from Salesforce and J.D. Power, the article, Powering Innovation, covers how utilities can adopt digital strategies that enhance web and mobile experiences to improve customer satisfaction and engagement during an era of evolving customer needs. Insights and real-world examples from progressive energy providers Duke Energy and Portland General Electric also demonstrate how applying advanced analytics to smart meter data allows for meaningful, personalized interactions with customers based on individual preferences and lifestyle.
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Bidgely and the Wall Street Journal’s latest article highlights the digital transformation underway across the energy industry, including insights from Salesforce, J.D. Power, Duke Energy and Portland General Electric. (Graphic: Business Wire)
The article discusses the cultural and organizational changes underway within utilities to break away from legacy practices and instead leverage data as a driver for business decisions, as Abhay Gupta, CEO of Bidgely, commented, “There are some utilities that are far more advanced. They’re taking their data and investing in an analytics platform. They’re investing in personalized alerts to the customer. They’re offering customers things that are relevant to them.”
Comments from industry experts underscore the necessity of digital transformation for utility survival as consumers of all ages and demographics have come to expect personalized and convenient engagement through a variety of digital channels. Emphasizing the digital nature of consumer behavior across all industries, the article explains the energy industry’s use of data analytics, which supports advanced customer profiling via energy disaggregation, to not only ensure customers’ needs are met, but also anticipate future products and services as those needs continue to change. It also notes an important digital transformation trend at utilities to develop leadership teams that encourage innovation, prioritize data-driven solutions and advocate for a more sophisticated customer journey.
To learn more about how Bidgely’s AI-powered solutions support digital transformation among utilities, read the Wall Street Journal Powering Innovation article and watch this fireside chat with Kelly James, VP and GM Salesforce Industries featured at Bidgely Engage.
Bidgely is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions. Powered by our unique patented technology, Bidgely’s UtilityAI™ Platform transforms multiple dimensions of customer data – such as energy consumption, demographic, and interactions – into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations, tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity, and beyond. From a Distributed Energy Resources (DER) and Grid Edge perspective, whether it is smart thermostats to EV chargers, solar PVs to TOU rate designs and tariffs; UtilityAI™ energy analytics provides deep visibility into generation, consumption for better peak load shaping and grid planning, and delivers targeted recommendations for new value-added products and services. With roots in Silicon Valley, Bidgely has over 17 energy patents, $50M+ in funding, retains 30+ data scientists, and brings a passion for AI to utilities serving residential and commercial customers around the world. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.