Technavio has been monitoring the web analytics market and it is poised to grow by USD 3.05 bn during 2020-2024, progressing at a CAGR of over 19% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Request a free sample report
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Technavio has announced its latest market research report titled Global Web Analytics Market 2020-2024 (Graphic: Business Wire)
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc. and Webtrends Inc. are some of the major market participants. Although the rising preference for online shopping will offer immense growth opportunities, increasing availability of open-source solutions will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Rising preference for online shopping has been instrumental in driving the growth of the market. However, increasing availability of open-source solutions might hamper market growth.
Web Analytics Market 2020-2024: Segmentation
Web Analytics Market is segmented as below:
- North America
- South America
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Web Analytics Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our web analytics market report covers the following areas:
- Web Analytics Market Size
- Web Analytics Market Trends
- Web Analytics Market Industry Analysis
This study identifies proliferation of AI in web analytics as one of the prime reasons driving the web analytics market growth during the next few years.
Web Analytics Market 2020-2024: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the web analytics market, including some of the vendors such as Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc. and Webtrends Inc. Backed with competitive intelligence and benchmarking, our research reports on the web analytics market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.
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Web Analytics Market 2020-2024: Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist web analytics market growth during the next five years
- Estimation of the web analytics market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behaviour
- The growth of the web analytics market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of web analytics market vendors
Table of Content
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Value chain analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market outlook
- Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
- Market segmentation by deployment
- Comparison by deployment
- Cloud-based – Market size and forecast 2019-2024
- On-premises – Market size and forecast 2019-2024
- Market opportunity by deployment
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America – Market size and forecast 2019-2024
- Europe – Market size and forecast 2019-2024
- APAC – Market size and forecast 2019-2024
- South America – Market size and forecast 2019-2024
- MEA – Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing adoption of the cloud
- Need for predictive analytics
- Proliferation of AI in web analytics
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Adobe Inc.
- AT Internet
- Facebook Inc.
- Google LLC
- International Business Machines Corp.
- Microsoft Corp.
- Oracle Corp.
- SAS Institute Inc.
- Verizon Communications Inc.
- Webtrends Inc.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.