The worldwide market for personal computing devices (PCDs), inclusive of
traditional PCs and tablets, is expected to decline 3% in 2019 with
shipments reaching 392.5 million units, according to the latest forecast
from the International Data Corporation (IDC)
Worldwide
Quarterly Personal Computing Device Tracker. IDC anticipates the
decline to continue through 2023 with unit shipments reaching 367.7
million and a compound annual growth rate (CAGR) of -1.6%.
Despite the long-term decline, 2019 is shaping up to be an interesting
year as the dollar value of the market will remain roughly flat at $237
billion amid a unit decline. Average selling prices (ASPs) for the
entire market are expected to rise by 2.6% in 2019 driven by new
technologies, such as thinner bezels on notebook screens that have
increased demand for 2-in-1 form factors, and ongoing demand for gaming
PCs. Additionally, shipments into the commercial segment are expected to
provide an uplift in ASPs in 2019 as many enterprises move to replace
their PCs before Microsoft ends support for Windows 7 in early 2020.
“Many enterprises are also looking to modernize their workforce by
deploying ultraslim notebooks and 2-in-1 form factors,” Jitesh
Ubrani research manager for IDC Mobile
Device Trackers. “Not only are these devices expected to mobilize
the workforce, but providing more brand and form factor options has
proven successful at bringing younger talent into the work force.”
The consumer side of the market will remain challenged with shipments
expected to decline 6% year over year in 2019 and throughout the
five-year forecast with a CAGR of -2.7%. Traditional notebooks and slate
tablets will continue to pull the segment down as consumers have
migrated to newer, thinner form factors that often include some sort of
2-in-1 option.
“Both the PC and tablet market have encountered numerous challenges in
recent years when it comes to consumer growth,” said Ryan
Reith, program vice president with IDC’s Worldwide
Mobile Device Trackers. “Smartphones continue to be top of mind for
consumers when it comes to new device purchases, and arguably the rapid
adoption of large screen smartphones has resulted in consumers doing
less on their PC or tablet and more on their phone. Looking ahead, the
areas we are watching for consumer growth are a broader range of gaming
PCs, including lower-priced options, as well as thin and light notebooks
at more attractive price points.”
|
Personal Computing Device Forecast, 2019 – 2013 (shipments in millions) |
||||||||||
| Product |
2019 |
2019 |
2023 |
2023 |
2019 – 2023 |
|||||
| Convertible Notebook + Detachable Tablet (2-in-1s) | 39.7 | 10.1% | 47.6 | 12.9% | 4.6% | |||||
| Desktop + Desktop & Datacenter Workstation | 89.1 | 22.7% | 78.7 | 21.4% | -3.1% | |||||
| Slate Tablet | 113.9 | 29.0% | 95.1 | 25.9% | -4.4% | |||||
| Traditional Notebook + Mobile Workstation | 72.4 | 18.4% | 49.3 | 13.4% | -9.1% | |||||
| Ultraslim Notebook (under 21mm z-height) | 77.4 | 19.7% | 97.0 | 26.4% | 5.8% | |||||
| Grand Total | 392.5 | 100.0% | 367.7 | 100.0% | -1.6% | |||||
|
Source: IDC Worldwide Quarterly Personal Computing Device Tracker, June 3, 2019 |
||||||||||
| * Notes: | All figures represent forecast data. | ||
|
Traditional PCs include Desktop, Notebook and Workstation form factors. |
|||
IDC’s Worldwide
Quarterly Personal Computing Device Tracker gathers data in more
than 90 countries and provides detailed, timely, and accurate
information on the global personal computing device market. This
includes data and insight into global trends around desktops, notebooks,
detachable tablets, slate tablets, and workstations. In addition to
insightful analysis, the program delivers quarterly market share data
and a five-year forecast by country. The research includes historical
and forecast trend analysis.
For more information, or to subscribe to the research, please contact
Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
About IDC Trackers
IDC
Tracker products provide accurate and timely market size, vendor
share, and forecasts for hundreds of technology markets from more than
100 countries around the globe. Using proprietary tools and research
processes, IDC’s Trackers are updated on a semiannual, quarterly, and
monthly basis. Tracker results are delivered to clients in user-friendly
excel deliverables and on-line query tools.
About IDC
International Data Corporation (IDC) is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. With more than 1,100 analysts worldwide, IDC offers
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. IDC’s analysis and
insight helps IT professionals, business executives, and the investment
community to make fact-based technology decisions and to achieve their
key business objectives. Founded in 1964, IDC is a wholly-owned
subsidiary of IDG,
the world’s leading media, data and marketing services company. To learn
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