Press release

Why Conducting a Market Potential Analysis Is Important Before a New Product Launch | Read Infiniti’s Latest Success Story to Find Out

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Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest market potential analysis for a consumer electronics company. During the course of this engagement, the experts at Infiniti Research helped the client to evaluate the success rate of their new product. The article also explains in detail the approach undertaken by the experts at Infiniti Research to help the client gain maximum market share and realize a savings of over 17% within two years of the new product launch.

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Although the increasing demand for smartphones, tablets, and other consumer electronic products presents huge opportunities for consumer electronics companies, new market entrants and abundance of new product launches are still posing challenges for companies in the market. Owing to such challenges, conducting a market potential analysis is becoming a pre-requisite for consumer electronics companies, especially at times of launching a new product in the market.

Are you facing challenges in evaluating the market potential for your products or services? If yes, our experts can help. Request a free proposal today!

The business challenge: The client is a consumer electronics company based out of the United States. Due to the number of new consumer electronic products introduced in the market each day, the client faced difficulties in gaining traction for their products. Also, the client’s previous product launch failed as they overestimated the strength of their brand and did not take into consideration the evolving market demand. Therefore, before investing huge sums into the new product launch, they wanted to evaluate how well their new product will compete in the German market, evaluate the capital requirement for product launch, and forecast the average sales potential by analyzing the market potential for similar products. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market potential analysis.

Infiniti’s market potential analysis solution can help you estimate the market size by analyzing factors such as sales volume, potential customers, and average sales revenues. Contact us today.

The solution offered: By leveraging Infiniti’s expertise in offering market potential analysis solution, the experts at Infiniti Research helped the client to accurately estimate the market size, monitor competitors’ product launch strategies, understand customers’ needs regarding consumer electronic products, and evaluate their new products market potential. Also, the insights obtained from Infiniti’s market potential analysis helped the client to differentiate their product to meet the market demand. Furthermore, within two years of new product launch, the client realized a savings of over 17%.

Infiniti’s market potential analysis helped the client to:

  • Estimate the market size and forecast the true market potential
  • Keep tabs on competitors’ new product launches and differentiate their products to meet the market demand
  • Wondering how your business can benefit from our market potential analysis? Request more information from our experts!

Infiniti’s market potential analysis offered predictive insights on:

  • Understanding how the new product will compete with their counterparts in terms of their prices and specificities
  • Evaluating risk factors associated with new product launches
  • Want to gain more insights into our services portfolio? Request free brochure.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: