Press release

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Sponsored by Businesswire

the leading automated video creation company, today released the
findings of its latest research on video
marketing trends & challenges for social media
the challenges that marketers face, and the methods industry leaders
take to increase marketing metrics with video. Wibbitz surveyed over 100
marketing leaders across 20 different industries, and found that the
most challenging factor named for content creation was ‘lack of time’.
Time was followed by Budget, Personnel and Strategy as the most
stress-inducing factors of video content creation. The use of automated
video creation tools were found to be a factor in relieving time
constraints, with marketers who used traditional tools being 85% more
likely to attribute Time as a key obstacle to content creation.

This press release features multimedia. View the full release here:

How to make social video work for your marketing team (Graphic: Business Wire)

How to make social video work for your marketing team (Graphic: Business Wire)

The report reveals practical insights into how marketing leaders
structure their teams, implement tools, and measure success in order to
establish a successful social video strategy:

  • 89% of marketers are using video in their content strategy
  • Outsourcing video content creation only yields an average of 1-2
    videos a month, whereas in-house creation produces an average of
    3-10 videos a month
  • 62% of marketers say that video ads earn the most engagement
    for their brand compared to image and carousel ad formats
  • Marketers use an average of 4.5 creation tools, but the
    respondents that did not rank time as a challenge of creation used an
    average of 14 tools.
  • Proving Video ROI was ranked least challenging, with 27% of marketers
    stating Proving ROI has not been a challenge at all

“Video’s ability to increase engagement, conversions, and revenue is now
well documented, so businesses can no longer underestimate its
significance,” said Zohar Dayan, CEO and Co-Founder at Wibbitz. “The
digital landscape will continue to evolve into a more visual environment
where video occupies over 90% of all digital real estate, so businesses
that want to maintain a competitive edge must incorporate video into
their digital strategy. This shifting digital landscape is driven by
changes in both technology and audience behavior, so it’s equally
important for businesses not only to leverage video, but to be agile in
how they use it. That’s a key part of how we support our customers at
Wibbitz: helping them to stay one step ahead of every video trend.”

Get a free copy of the report findings here.

About Wibbitz

Wibbitz is an online video creation platform that empowers professional
storytellers at the world’s leading brands and agencies. The platform
leverages patented technology to simplify video production, helping
content creators quickly and easily produce beautiful videos for every
platform and channel. Creators have access to customized video
templates, drag and drop editing tools, a team of in-house experts, and
millions of licensed photos, videos, and soundtracks to ensure that each
video captures their unique brand voice. Wibbitz supports video creation
for over 600 partners, including Bloomberg, Reuters, Forbes,
TripAdvisor, FleishmanHillard and Birchbox. Wibbitz was founded in 2011
and has offices in New York City, Tel Aviv, Paris, and London. For more
information, visit
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