Press release

William Mills Agency Releases Bankers As Buyers 2020 Report

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William Mills Agency, the largest, independent public relations and marketing firm specializing in the financial industry, announces the release of its 17th annual Bankers as Buyers Report. The report details issues that impact technology budgeting; the changing relationship between banks and fintechs; and new security and fraud concerns.

Download Bankers as Buyers 2020 here.

Several themes in this year’s report include:

  • The “channel-less” movement;
  • Non-traditional competition: neobanks, digital only banks, and money holding apps;
  • Bank partnerships with fintechs;
  • New security challenges like “magecart attacks” and “synthetic fraud;” and
  • Experts weigh in on “What if budget wasn’t a consideration?”

“The velocity of change in how we use technology and advances, such as AI, is forcing everyone to evaluate how they spend on innovation, how much they budget and how to select providers,” said Scott Mills, president, William Mills Agency. “My opinion is the bankers who will benefit most are those who are creative and embrace the possibilities of using technology differently.”

About William Mills Agency

William Mills Agency is the nation’s largest public relations and marketing firm serving the financial technology industry with an emphasis on fintech providers. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly-traded companies. For more information, please visit