Rubicon Project (NYSE:RUBI), the global exchange for advertising, today
announced the private beta release of Demand Manager. Demand Manager is
a new service that makes it easy for large publishers to deploy,
configure, and optimize their own Prebid-based
header bidding solutions. Discovery Inc., Publishers Clearing House,
AutoTrader, Southern Cross Austereo, and Domain are among the first
clients to integrate Demand Manager into their daily operations.
Demand Manager puts publisher monetization teams back in control of
their programmatic business with tools that enable them to make quick,
informed decisions aimed at driving revenue. Because the solution is
built on Prebid, the global technology standard for open source header
bidding, the service is transparent, flexible and ready to connect with
more than 70 exchanges and SSPs. Rubicon Project supports users of
Demand Manager by hosting and updating the Prebid code and providing
ongoing technical and yield management expertise.
While the rise of header bidding delivered higher revenues for
publishers and greater inventory access for buyers, it also injected
more complexity into the market. In 2017, Rubicon Project co-founded
Prebid.org, Inc. to foster community-driven solutions to these
challenges. Though hundreds of the world’s most sophisticated publishers
rely on Prebid today, they still sacrifice time, effort, and revenue
grappling with its day-to-day technical complexities.
“As Prebid scaled globally, it became clear that publishers had to
expend significant time and resources adapting it to their needs, which
is unsustainable and unnecessary,” said Tom Kershaw, Chief Technology
Officer, Rubicon Project. “With Demand Manager, we see the opportunity
to combine the transparency and flexibility of open source with a
turnkey service that puts control back in the publishers’ hands so they
don’t have to rely on us or anyone else to run their businesses.”
“Implementing Demand Manager immediately increased our revenue by double
digits,” said Matt Burgess, Business Development & Programmatic
Partnerships, Publishers Clearing House. “The solution enables us to
lower page latencies and improve our user experience, but the biggest
change is how simple and easy it is to transact with all of our
partners.”
“We’re very excited to leverage this new service from Rubicon Project,”
said Bill Murray, Vice President, Programmatic Solutions, Discovery Inc.
“The tools and support that Demand Manager provides allow us easy access
to actionable data while operating in a transparent environment.”
Key features of Demand Manager include:
-
Universal performance analytics and configuration UIs that
enable publishers to monitor and optimize demand across all demand
sources. -
Integration with Rubicon Project’s marketplace across all deal
types ensuring seamless integration with Private and Guaranteed
Deals that are increasingly central to large publishers’ monetization
efforts. -
Dedicated technical and yield management expertise including
implementation, configuration, hosting, and yield management support.
Demand Manager is currently available in private beta for large
publishers. To learn more about how Demand Manager fits into Rubicon
Project’s vision, please see President & CEO Michael Barrett’s blog
post. And, for more information, please visit our
website for the latest details.
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest
advertising exchanges. The company helps websites and apps thrive by
giving them the tools and expertise to sell ads easily and safely. In
addition, the world’s leading agencies and brands rely on Rubicon
Project’s technology to execute billions of advertising transactions
each month. Rubicon Project is an independent, publicly traded company
(NYSE:RUBI) headquartered in Los Angeles, California.
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