Press release

Women’s Global Leadership Initiative Presents Panel on Customer Intimacy: The Intersection of Channel and Digitization, Moderated by Mica Zuniga, Vice President of Strategic Growth Initiatives for Xenon arc

Sponsored by Businesswire

The Women’s Global Leadership Initiative (WGLI), in conjunction with Xenon arc, is pleased to present “Customer Intimacy: The Intersection of Channel & Digitization,” a panel exploring the impact of the digital transformation on customer intimacy and go-to-market strategies. This panel brings together influential female leaders who continue to shape their respective industries through innovative customer, channel, and digitization solutions.

This panel will focus on the challenges and opportunities with managing channel strategy and how digitization is helping enhance customer intimacy while retaining brand and brand integrity. The speakers will address how women can effectively position themselves at the center of this dynamic and growing transformation.

“Channel, Digitization, eCommerce, Customer Experience – these are truly the hot topics in materials industry right now,” said Mica Zuniga, Xenon arc’s Vice President of Strategic Growth. “It’s a privilege to engage with other female leaders about such cutting-edge subjects, so I’m personally excited about the opportunity to lead a discussion with these esteemed panelists and attendees, and am proud to support the WGLI in its mission to empower female leaders.”

“The WGLI thrives on the engagement and support of female leaders across all industries to help us pursue our mission of educating and training women around the globe to become the successful leaders they were born to be,” said Diana Ruiz, CEO of WGLI. “We are thrilled to host this event and bring a whole new group of women into the conversation.”

“Customer Intimacy: The Intersection of Channel & Digitization,” presented by WGLI, will take place on Thursday, January 16th, 2020 from 2:00–6:30 PM. The panel will be followed by a cocktail reception with an opportunity to network with various women leaders. Entrance fee is $50 with all proceeds donated to the Women’s Global Leadership Initiative. This event is generously hosted by Xenon arc with support provided in parts by New Stand and Owls Brew and all are welcome to attend!

To register for the event, click on the following link:


  • Lori Cornmesser: VP Worldwide Partner and Alliance Sales at Infoblox
  • Fiona O’Carroll: eCommerce thought leader & Independent Consultant
  • Jeanine Hurry: Digital Transformation Leader at DuPont
  • Mary Lynne Shafer: Consultant and former Director, Customer Experience & Digital Transformation at Ingredion

About WGLI

Women’s Global Leadership Initiative (WGLI) inspires and trains women around the globe to become successful leaders in their communities, workplace and associations. We work with partners both locally and internationally to expand our reach and implement programs to change women’s lives. Workshops, tools, knowledge from experts and mentoring women one-on-one help them gain the confidence and skills to lead in various capacities. WGLI believes these voices matter—and that they’re shaping the future generations of women.

About Xenon arc

Founded in 2010 and headquartered in Bellevue, WA with offices on three continents, Xenon arc is a data-driven marketing and sales organization focused on redefining materials producers’ engagement with small-to-mid-sized customers and non-core segments. Our private-label commercial teams deliver our clients’ unique brand promise across the entire value chain while deeply understanding individual customer dynamics and requirements. Xenon arc’s first-in-kind solution transforms the Big “B” to little “b” experience.