WorkReduce, a data-driven platform for media buying talent, today announced that Kelly Lawler joins the company as VP of Sales. Lawler will be responsible for shaping WorkReduce’s sales organization, identifying growth opportunities and scaling revenue. Twitter alum Rowan Vasquez also joins the company as chief data scientist. In addition, Drew Wahl, chief partnership officer at Sonato and previously general manager at AKQA, is joining WorkReduce’s advisory board.
Lawler is a seasoned leader with over 13 years of experience in adtech, where she has focused on digital media, programmatic and software sales. Previously, Lawler was vice president of sales at Ubimo, where she built a national sales team, grew partnerships by 400 percent, and successfully launched Ubimo’s Polaris platform across multiple verticals.
Vasquez is an independent data consultant, MIT graduate and former lead research analyst at Twitter. Their expertise lies in finding value-oriented solutions to data-related problems and architecting out resilient, scalable Big Data systems in the cloud.
“We’re excited to have Kelly and Rowan on the team, and to have an executive team that breaks the mold of typical companies – comprised entirely of women, minorities and/or members of the LGBTQ community,” said CEO Brian Dolan. “WorkReduce has a highly representative workforce overall. Our last survey showed that our team is majority over age 35, racially reflects the US as a whole, and is predominantly non-urban. We know — and our customers tell us — that diversity is critical to good business outcomes, and both are challenges for the industry in general. It’s not just some politically correct agenda. The numbers speak for themselves. We have seen an annual growth rate of 100 percent since founding.”
Wahl joins advisors John Lane, [x+1] and Rocket Fuel veteran; Stuart Weintraub, cofounder of Embarcadero Partners; Lloyd Lee, co-founder of Pragmatic; and directors Jacob Hsu, CEO of Catalyte; and Eric Yang, cofounder of The Agency Shop.
“Agencies have been badly underserved by existing modes of staffing,” says Wahl. “While they may recognize that talent outsourcing has the potential to increase efficiency and improve output, most existing staffing options lack the necessary industry expertise and programmatic training. We believe that WorkReduce’s future-thinking solution is providing the media industry with a much-needed way to maximize talent use across agencies as well as optimize performance. I’m thrilled to be a part of the company’s impressive board and look forward to seeing WorkReduce’s continued growth.”
WorkReduce has grown exponentially since its founding and now serves a large national footprint of top media agencies, including nearly all of the global holding companies and dozens of the top independent agencies.
Headquartered in Boston, WorkReduce is a data-driven services platform that provides the people, services and software to drive efficient and accountable media operations, analytics and strategy. Using AI-driven screening, transparent dashboards, and an open API combined with white glove service, WorkReduce is a smarter way to staff media buying jobs. WorkReduce is committed to diversity and inclusivity and is the #1 source for personalized, high performance talent to job matches in the media sector.