Press release

WP Engine Launches Cloudflare Stream Video Plugin for WordPress

Sponsored by Businesswire

WP Engine, the WordPress
Digital Experience Platform
(DXP), today announced the launch of the
Cloudflare Stream Video Plugin for WordPress. The plugin was built by WP
Engine in partnership with Cloudflare to make it incredibly easy for
WordPress users to publish and stream performance optimized videos on
WordPress sites. Cloudflare
is an easy-to-use, affordable, on-demand video streaming
platform that runs on Cloudflare’s secure global network. The end-to-end
solution includes storage, encoding and a customizable video.js player.

This press release features multimedia. View the full release here:

This announcement builds on the existing relationship between WP Engine
and Cloudflare with Global
Edge Security
, which helps WP Engine’s digital experience platform
deliver consistently delightful customer experiences with
enterprise-grade security.

Video pain points: overpriced and not scalable

Many of the video service options currently on the market are costly or
require specific video domain expertise. Self-hosting native videos can
often hinder page load times, and degrade the user experience. Digital
developers and agencies have found that integrating video in the
WordPress editor sometimes feels disjointed, forcing them to switch
between WordPress and third-party platforms in order to manage their
video publishing workflows. Some video discovery platforms are easier,
but include paid advertisements or recommended videos after a video
plays that inevitably impact brand identity and hurt the user
experience. Brands have long needed a highly-scalable, affordable video
solution that can be easily integrated into the WordPress experience.

With the new Cloudflare Stream Video Plugin for WordPress, developers
now have a robust, enterprise-grade solution that allows them to easily
insert and stream videos in the WordPress editor and have those videos
served securely through Cloudflare’s lightning-fast global network.

This is how we do it

Powered by the Cloudflare Stream API, the Cloudflare Stream Video Plugin
for WordPress integrates fully with the WordPress Admin console. Content
editors can easily embed videos into article content within the
WordPress dashboard. It uses a block editor-first approach, leaning into
the future of WordPress via the WordPress block editor. It also
leverages WordPress’s Media Library APIs so users can stay within the
WordPress console to make edits or manage their video library.

Key benefits:

  • Content managers can add, edit metadata and delete videos all within
    the WP-Admin media library
  • Developers can easily and effortlessly embed videos into design
    elements, such as site headers and widgets
  • Videos are hosted securely and managed with Cloudflare Stream
  • Enables developers to free up storage and lower bandwidth usage
    enabling even more robust, beautiful WordPress experiences
  • End users are not exposed to ads, branded labels or competing videos
  • End users’ video experience is fast with almost no buffering,
    especially important for today’s mobile consumer

“We launched Cloudflare Stream to make video streaming easy and
affordable for content owners and app developers alike,” said Chris
Merritt, Chief Revenue Officer at Cloudflare. “The Cloudflare Stream
Video Plugin for WordPress will further simplify video publishing for
developers and website owners that build in WordPress.”

“By creating the Cloudflare Stream Video Plugin for WordPress, we are
helping developers easily add, manage and optimize videos into all types
of digital experiences, ultimately creating better, more robust user
experiences,” said Lisa Box, Vice President of Strategic Alliances at WP
Engine. “We are excited to offer this integration to the WordPress
community, because continuing to scale WordPress performance is a
priority at WP Engine.”

Learn more about the Cloudflare Stream Video Plugin for WordPress and download
it here

About WP Engine

WP Engine is the WordPress Digital Experience Platform that gives
companies of all sizes the agility, performance, intelligence, and
integrations they need to drive their business forward faster. WP
Engine’s combination of tech innovation and an award-winning team of
WordPress experts are trusted by over 90,000 companies across 150
countries to provide counsel and support, helping brands create
world-class digital experiences. Founded in 2010, WP Engine is
headquartered in Austin, Texas, and has offices in San Francisco,
California; San Antonio, Texas; London, England; Limerick, Ireland and
Brisbane, Australia.

About Cloudflare

Cloudflare, Inc. (
/ @cloudflare) is on a mission to help build a better Internet. Today
the company runs one of the world’s largest networks that powers more
than 10 trillion requests per month, accounting for 10 percent of all
Internet requests. Cloudflare protects and accelerates any Internet
application online without adding hardware, installing software, or
changing a line of code. Internet properties powered by Cloudflare have
all web traffic routed through its intelligent global network, which
gets smarter with every request. As a result, they see significant
improvement in performance and a decrease in spam and other attacks.
Cloudflare was recognized by the World Economic Forum as a Technology
Pioneer, named to Entrepreneur Magazine’s Top Company Cultures list, and
ranked among the World’s 10 Most Innovative Enterprise Companies by Fast
Company. Headquartered in San Francisco, CA, Cloudflare has offices in
Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Washington, D.C.,
London, Munich, Beijing, Singapore, and Sydney.