WRKOUT, the first ever connected fitness brand to deliver live, face-to-face personal training optimized for the virtual experience, today announced a number of key hires with the goal of expanding the company’s operations following a successful private beta launch.
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“The addition of these new hires represents a strategic move to aggressively expand WRKOUT’s capacity in the lead up to our public launch,” said Curtis Christopherson, Founder & CEO of WRKOUT. “The expansion of our executive team allows us to execute on both near and long-term objectives, like the acquisition of top trainer talent, rapid growth on the user side, and expanding our service offering.”
WRKOUT is pleased to welcome Kelsey Sciberras, Director of Experience, Kevin Green, Digital Brand Director and Christina Taylor, Director of Product, to its leadership team. In addition, the Company announces the following hires to its executive team:
● Barb Brodowsky, Chief Operating Officer at WRKOUT
Brodowsky brings nearly 30 years of experience in the fitness industry to WRKOUT. Most recently, Brodowsky served as Senior Director, Fitness and Global Field Operations at Beachbody, where she led the successful Beachbody LIVE franchise, developing processes that drove revenue for training in the U.S, U.K and Canada, leading the development of new training programs, and recruiting top trainer talent. In her new role, Brodowsky will execute the vision, strategy, and tactics necessary to drive operational and team growth for WRKOUT.
● Meyrick Jones, Chief Strategy Officer at WRKOUT
Jones has owned, operated and directed strategy for organizations in multiple industries including non-profit, retail, real estate development, boutique fitness and most recently corporate communications and executive coaching. Jones has deep roots in the personal training industry having served as an owner of multiple franchises at Innovative Fitness, North America’s largest network of premium personal training studios. Jones will lead the strategic vision and growth of WRKOUT, overseeing the development, communication and execution of all strategic corporate initiatives.
● Jonathan Chang, Chief Partnership Officer & Diversity, Equity and Inclusion Officer at WRKOUT
Formerly Director for Events & Basketball Operations at NBA Canada, Jonathan was responsible for leading NBA Canada’s fan development platforms, including marketing partnerships, exhibition games, grassroots domestic development and social responsibility. Prior to this, Jonathan led marketing, communications and digital for NBA Canada. Chang will lead the development of strategic partnerships for WRKOUT, and grow the WRKOUT ecosystem through retail, hospitality and fitness partnerships.
● Dan Wolfe, Chief Technology Officer at WRKOUT
Formerly Associate Director at NTT DATA Services, and Engineering Manager at Varsity Tutors, Wolfe has extensive experience building and growing live-learning platforms. He builds software engineering teams to operate with a strong business focus, and constantly evolve to better deliver corporate vision through technology. Wolfe will lead the growth of the WRKOUT engineering team, providing technical direction to facilitate innovation, and bring together strategy and technology to deliver an unparalleled live-fitness experience to those using the platform.
● Chad Benson, Director of Education at WRKOUT
Benson holds an MSc, BSc, BPE, CSCS and is a practicing Kinesiologist. Benson previously served as Director of Education at British Columbia Personal Training Institute, where he oversaw educational content of the Personal Training school. Benson will lead the educational team at WRKOUT to oversee professional development and educational content for both members and employees.
Unlike typical on-demand services that stream one-way content to many, WRKOUT is the first virtual training platform built specifically and optimized for two-way health and wellness instruction and interaction. WRKOUT’s market-defining software overcomes the barriers of other platforms that were designed for remote work, rather than fitness. Members can choose from a worldwide talent pool of qualified and vetted trainers, book sessions, manage their schedule and view history and billing all within the platform, while trainers can operate their businesses using a full suite of industry-specific tools ranging from program building functionalities to marketing and payment processing.
On June 7, WRKOUT will release a limited number of highly anticipated memberships to its early access insiders. To claim a spot, prospective members can register at WRKOUT.com between now and June 7th. Memberships will be allocated on a first-click-first-served basis.
To date, WRKOUT has successfully delivered over 60,000 training sessions in its private beta stages. Beta participants have responded with an impressive NPS (Net Promoter Score) average rating of 9.6/10. With more than 100 world-class trainers being added to the platform prior to the June release the experience will only improve.
For more information, visit WRKOUT.com.
WRKOUT is the future of fitness. Founded by industry veteran Curtis Christopherson, the CEO of North America’s largest network of premium personal training studios, WRKOUT was built on over 20 years of established experience, bringing next generation virtual training to market. Unlike other methods of connected fitness that focus on one-way streaming or require proprietary hardware, WRKOUT’s exclusive platform provides a live, two-way interactive training environment that connects members with elite trainers from around the world.