the global small business platform, today unveiled product enhancements
aimed at unlocking growth for small businesses to help them run more
The new features, showcased at Xerocon
San Diego 2019, show the increasing power of the Xero platform,
which connects to more than 700 third-party apps and the financial
institutions and vendors businesses interact with every day.
The new products and features include:
A revamped Xero App Marketplace, enabling small businesses and
advisors to build the perfect toolkit for their operations and escape
the “one-size-fits-all” way of doing business.
A US-first integration with Novo, building on Xero’s leadership
in the financial web so business owners can access the financial data
they need to run their business, quickly.
“Small businesses need world-class tools to run world-class operations,”
said Nick Houldsworth, Executive General Manager, Ecosystem & XLLP at
Xero. “With these new features and integrations, businesses can build
their perfect toolkit, choosing from our expansive ecosystem to find,
try and manage the apps suitable for their business and their industry.
“We’re also continuing to build the global financial web through
partnerships with the world’s largest banks and emerging fintechs,
providing small businesses and their advisors an up-to-date view of
their cash flow and important insights into how their business is
performing. Having this data means businesses make smarter decisions,
faster, and with the right information to hand, all on the Xero
All-new Xero App Marketplace provides businesses the perfect toolkit
The improved Xero App Marketplace makes it easier than ever for small
businesses and advisors to build their perfect business toolkit. Now,
small businesses can discover apps that will help their operations. The
platform tailors suggested integrations for the individual, while
advisors can better help their clients curate the toolkit for them.
With an industry-leading ecosystem of more than 700 certified apps and
50,000 users of the developer API, the Xero platform is already the best
way to replace monolithic software with a carefully curated set of
best-of-breed tools that help small businesses grow.
According to the Xero Small Business Fintech Outlook report, US small
businesses believe the ability to choose key apps or software with
dynamic pricing is one of the strongest financial software preferences.
With the improved Marketplace, business owners can now more quickly find
the best solution they want to connect seamlessly to the Xero platform,
whether it’s to manage payroll, inventory, expenses or tasks specific to
their industry. When logged into Xero, the Marketplace will personalize
the possible tools to the small business to easily find the apps best
suited to them.
The new App Marketplace also makes it easier for advisors to find the
tools suited to their practice, and recommend the right apps for their
clients. Combined with the new App Advisory certification badges,
advisors can build their practice with an expertise in developing the
right tech stacks for their small business clients.
Xero is working closely with more than 50,000 accessors of the Xero API
in the ecosystem to provide personalized onboarding and certification
and helping them access a global community of more than 1.8 million
US fintech company Novo connects to Xero
Small businesses and entrepreneur customers of US-based fintech company Novo
will receive transaction information directly in the Xero platform,
giving them an up-to-date view of their cash flow. A fully digital
offering, Novo is aimed at innovative entrepreneurs and small business
owners, and allows them to set up a bank account from their phone —
providing a better banking experience with real-time insights into their
Building on Xero’s global leadership in the financial web, Novo is the
first US-based financial institution to integrate with Xero’s global
bank feeds API, launched in late 2018. Once business owners securely
connect their Novo transaction accounts to Xero, they will receive
real-time data directly in their accounting ledger, cutting down on time
spent reconciling transactions, and increasing data accuracy.
The latest integration builds on the existing connections Xero has with
more than 200 financial institutions globally, including Wells Fargo,
Capital One and BBVA in the US, and CIBC in Canada.
Born in the cloud, Xero
is a beautiful, easy-to-use platform for small businesses and their
advisors. Xero provides its 1.8 million subscribers with connections to
a thriving ecosystem of 700+ third party apps and 200+ connections to
banks and financial service providers. On the inaugural 2018 Financial
Times FT1000 High-Growth Companies Asia Pacific list, Xero was the
fastest growing tech company in the $200 million+ segment. Xero won
‘Bookkeeping software of the year’ from the Institute of Certified
Bookkeepers UK in 2018, and was rated by Canstar Blue as Australia’s
best accounting software over four consecutive years, 2015-2018.